Fire breather

The ever-evolving world of digital and social media has been transformative for business. Without it, I simply would not have the success I’ve had. As a testament to this, I’ve recently teamed up with Indeed, the world’s #1 job site, to offer a small business a whole day of cutting-edge insight with an actionable plan on how to grow using simple (social) sales strategies.

For me, digital is an absolutely crucial channel for driving sales. It’s vital for businesses of all sizes to understand the environment in which they operate, which includes defining the target audience right at the outset. So much of this can be done online, from initial market research through to ongoing competitor monitoring and analysis.

Digital communications has brought about a high degree of personalisation. When you know what the ‘pain point’ of your customers is, you can make your marketing and outreach personal to them. This is incredibly cheap (and often free) via an array of online tools and social media outlets.

One of the biggest challenges small businesses face as they grow, is recruiting the right talent. Business owners are time-poor (and sometimes, cash-poor too)! The bottom line for me is that people buy from people. All of the other important factors can be taught through real-life experiences and this is where we really learn and grow. But, attracting them in the first place can be tough.

If you run a small accounting firm, a bakery, or are a mechanic, why would you be skilled with hiring talent? Sometimes choosing your first hire can be the hardest - where do you start? How much should you spend?

In partnership with Indeed, I’ve created a series of simple steps to follow for creating the very best job description to attract top candidates. It’s crucial that you stand out from the crowd, and here are some ways you can do that with an online job posting:

  1. Make your job titles specific. Targeted job titles are more effective than generic ones. Try to avoid internal lingo that may confuse the job seeker. Stick to standard experience levels like “Senior” rather than “VI”. Keep the job title concise. Indeed data shows job descriptions that are 80 characters or less receive more clicks!
  2. Open with a strong, attention-grabbing summary. Your summary should provide an overview of your company and expectations for the position. Hook your reader with details about what makes your company unique. Provide an exact job location to optimise your job posting so it appears higher in job search results.
  3. Outline the core responsibilities of the position. Make sure your list of responsibilities is detailed, but concise. Highlight the day-to-day activities of the position. This will help candidates understand the work environment and the activities they will be exposed to.
  4. Include a list of hard and soft skills. Of course, the job description should specify education, previous job experience, certifications and technical skills required for the role. You may also include soft skills, as well as personality traits that you envision for a successful hire. Keep your list concise: including too many qualifications and skills requirements could dissuade potential candidates.
One of my big pieces of advice to small businesses is to use all of the digital tools available to them. Recruitment is an important thing to get right, and with job sites offering a free-to-post product, there’s no excuse for not being able to grow your team - and business - today.

By Warren Knight, business strategist and social entrepreneur, Indeed’s Guru for a day