By Thomas Eason
Brandworkz, the specialist provider of brand management technology (www.brandworkz.com), is to run Brand Management Clinics at TFM&A 2011. Aimed at marketing and brand managers, Brandworkz will offer free mini assessments of brand management practices and overall brand strength.
Attendees will get advice about how to tighten up their brand management activity and how to improve brand consistency by as much as 50%. At the end of the 30-minute session, Brandworkz will give away a proprietary tool which calculates the extra value that can be added to a brand and business just by improving brand management.
In a highly competitive marketplace, branding and good brand management is the key to building successful B2C and B2B businesses and is the major driver of sustainable differentiation and sales. Brandworkz is offering this free service to medium and large size businesses who want to manage their branding processes, marketing production and digital assets (www.brandworkz.com/features/digital-asset-management) more effectively and thereby build their brands more quickly.
With over 15 years experience working with blue chip clients such as Icebreaker, Eurostar, Bupa, Red Bull and Epson and world renowned agencies Siegel + Gale and Futurebrand, Brandworkz has a unique combination of technical knowhow and branding communications experience.
Jens Lundgaard, CEO of Brandworkz said “Good brand management helps build powerful brands and grows businesses. We hope our Brand Management Clinics will give clients some insights into how they can make their brands even more successful.”
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