By Daniel Hunter
Retail sales in November were saved by Black Friday, according to the British Retail Consortium (BRC).
Like-for-like sales were up 0.9% compared with November 2013. Total sales, which include new stores, were up 2.2% - the best performance for three months.
The BRC said that household appliances were top sellers during the month, thanks in no small part to Black Friday.
Helen Dickinson, Director General, British Retail Consortium, said: "The huge demand for bargain TV’s and other household appliances on Black Friday, whether for personal use or as presents meant that electricals were the stand out category in terms of sales growth."
But retailers were able to take advantage of the extra footfall during Black Friday. Ms Dickinson said: "Retailers also took advantage of the increased footfall generated by Black Friday to sell clothing, effectively bringing forward the start of Christmas sales reductions of autumn/ winter stock.
“That being said, customers also bought full priced items and showed interest in premium ranges particularly in food and retailers who didn’t discount for Black Friday also saw increased sales. These are encouraging signs in the run up to Christmas when consumers will likely want to push the boat out even more.”
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