By Marcus Leach

Ernst & Young has become the latest of the Big Four professional services firms to partner with Marketing Birmingham, the city’s strategic marketing partnership, to support its drive to attract inward investment and businesses to the area.

KPMG, Deloitte and PwC have also recently partnered to support Business Birmingham, the area’s inward investment programme, operated by Marketing Birmingham.

The firms will work with Business Birmingham to promote the city as a leading business destination, leveraging their international networks to spread the word and help the programme target investment from specific markets and sectors.

“Birmingham has a growing reputation as a place to do business on an international level. According to our annual European Attractiveness Survey, which ranks the appeal of locations for foreign direct investors, the Midlands was the most attractive destination for inward investment projects outside of London, with an increase of more than 35 per cent on 2010 figures," Sara Fowler, Senior Partner for the Midlands at Ernst & Young, said.

“It is crucial that Birmingham capitalises on this growing appeal and, by working with Business Birmingham, we are looking forward to showcasing what the city has to offer on the global stage and supporting the programme’s work in markets where we have a presence.”

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