After a difficult year of collapsing into administration, thousands of jobs losses and an unresolved pension deficit, BHS are hoping to make a comeback as an online retailer.
Just one month after the last high-store closed, the business will be relaunched as BHS.com, selling 75% of the bestselling home and lighting products before introducing new clothing ranges in November.
There will be just 84 employees based in London for the relaunch on Thursday, compared to the 11,000 employees at the former BHS.
David Anderson, managing director of BHS international, will be overseeing the launch of the new UK online business, with a view to recruiting an executive at a later date to run this operation.
Mr Anderson, said: “We are thrilled to be relaunching this iconic brand back into the UK. It had a loyal customer base with around 1.2 million British shoppers who bought from us online, and for our relaunch we have managed to secure many of the products they liked the most.
“In addition to this, we have developed a new specially designed online platform for our UK business so we are not inheriting any legacy systems, and we were able to recruit the majority of people who worked on the profitable online and international operations of BHS before it went into administration.
“So although we are starting again in the UK, we have a number of advantages over a typical start-up. We are nimble and efficient, but with a great brand, strong customer base and a proven and dedicated team.”
Lighting and home furnishing used to make up over 50% of BHS’s online revenue. Some of the former best-selling products that have been secured for the relaunch include items from BHS’s former bedroom, bathroom, cushion and lighting ranges.
The company said it will sell new clothing ranges aimed at a younger target audience of 35 years or older, whereas BHS targeted customers aged 45 and above. Mr Anderson said the clothing ranges were going to have “a lot more style”.
Mr Anderson said that BHS.com, acquired by the Al Mana Group in June, will be trying to create jobs, particularly those who have worked for BHS previously.
BHS failed to secure a fund deal to prevent it from going into administration earlier this year after continuous falling sales and high rent bills to pay. Sir Philip Green sold the company for £1 just over a year before it went bust.
The collapse of the company has affected 20,000 BHS pension members, and the deficit has soared to £571 million in the last official measure.
At the time of BHS going into administration, its international and online businesses were profitable and growing, and many of the key people running these have been retained by The Al Mana Group. They include Sara Bradley, buying director; and Dave West, head of creative.