BHS (4)

BHS has announced plans to grow its international business, introducing product ranges that will have a greater focus on its international customer base.

The retailer said the plans will involve launching in new countries and new state-of-the-art department stores, starting in Qatar.

BHS said all ranges will continue to be designed in London, but there will be a greater focus on providing its franchise partners with products more tailored to the international customer.

In September, BHS relaunched as an online retailer after its high-street stores closed following the collapse of the company.

At the time of BHS going into administration, its international and online businesses were profitable and growing. The first international franchise store opened in 1985, and it currently has 61 stores in 14 countries under the control of 11 franchise partners.

BHS.com was acquired by the Al Mana Group in June this year and sells a range of lighting and home furnishing products that constituted around 75% of the most popular online items sold before it went into administration earlier this year.

Over the coming weeks BHS.com will add new ranges to its offering including kitchen and dining ware, and clothing items.

It has also developed a new online platform which it believes will be one of the most customer-friendly in the market; the ordering and checkout procedure has been streamlined; it is responsive to device; with further improvements to capability and functionality being developed and implemented.

David Anderson, managing director, BHS International said: “Under the new owners, we have ambitious plans to accelerate this growth, and working closely with new and existing franchise partners we are confident we can do this; since the new International business was formed in June, we have secured agreements with new partners in new territories, and are in discussions with many others.

“In the countries we operate in outside of the UK, visiting shopping malls and stores is very much a leisure and family activity. Our franchise partners have made significant investment in their stores to ensure they provide an enjoyable shopping experience for their customers. We will help them build on this by providing a greater focus on market-specific products, and introducing new and exciting ranges.”