Building on the successful launch last year, the BBC 2012 — London Apprenticeship Scheme will this year have new partners — ITV, Talkback Thames, Tiger Aspect, Endemol and Maverick supported by PACT and Skillset, making it an industry-wide scheme. For the first time the apprentices will train together and undertake placements across the industry, gaining commercial as well as public broadcasting experience.

The BBC 2012 — London Apprenticeship Scheme set out to help create a more socially inclusive workforce with the aim of bringing new and diverse thinking to the BBC. While apprentices have learnt they have also contributed ideas that have helped programme-makers with insights of young audiences.

The current apprentices are on track to gain a Creative and Digital Media Apprenticeship Level 3 qualification. This has been delivered by Westminster Kingsway College and the BBC Academy together with informal development through placements in BBC programme-making departments.

Two former apprentices, Reace Danily and
Chenoa Finlayson-Pugh, discuss their experiences with the BBC:

Reace Danily:

"I'm an apprentice with BBC Sport. So far I have worked on Sports Personality of the Year, on the Olympics team and in Sport Interactive and Radio Sport. Whilst on the Olympics, my job role was to research stories about athletes that will be taking part, working closely with the editor and assistant producers to deliver the best content possible.

"Besides my brilliant year, so far and to be, I cannot forget the training delivered by the BBC and Westminster Kingsway College. The other apprentices and myself are studying a course called Advanced Apprenticeship in Creative and Digital Media which consists of producing our own films, editing them and a world of other interesting things."

Chenoa Finlayson-Pugh:

"I've worked on three shows in Entertainment so far while I've been on this apprenticeship. The great thing is they are all really varied so I've had a chance to learn about the media from loads of different angles. I've worked on The Impressions Show which is a sketch show filmed on location, The Hairy Bikers' Family Cook-off which was a studio-based programme and Strictly Come Dancing: It Takes Two which was a live studio show.

"College is really fun — they've given us a great project to do this year and everyone there is lovely which is a bonus!

"Everyone here seems to want to help in some way and get the best out of you which is really encouraging and welcoming and I'm so glad to have been given the opportunity to work at the BBC!"