By Maximilian Clarke
Barclaycard is to launch a new marketing campaign, which will include press, online and outdoor advertising.
The campaign will launch the company’s new tagline, ‘Barclaycard. Easier’, and forms part of a wider marketing strategy to build relevance and consideration amongst mainstream consumer and retailer audiences.
To help bring the ‘easier’ message to life, it will feature Barclaycard’s contactless payment facility, demonstrating how the technology helps make its payments quicker and easier.
Scheduled to run in the lead up to Christmas, the campaign will be Barclaycard’s biggest outdoor advertising campaign ever and its first national campaign since 2004. Combined with press (national, consumer lifestyle and trade) and social media, it will offer significant brand exposure amongst core business and consumer audiences.
Alongside this activity, Barclaycard is implementing a PR and social media campaign around making people’s Christmas a little easier this year. There will be a number of amazing experiences for consumers to win through the Barclaycard Facebook page as well as helpful hints to manage spending and it will launch on the 1st December.
“Our Christmas marketing campaign will be delivered in a fresh and modern way showing how Barclaycard makes this busy time of year a bit easier. By making budgeting and payments easier, we’ll help our customers get on with what’s important to them,” commented Gary Twelvetree, Global Brand Director, Barclaycard.
“The new campaign will cover the broad spectrum of products and services we offer our customers, helping raise awareness of Barclaycard as a payments provider and build relevance and consideration with our audience.”
The two-month campaign was created by BBH, with media planning and buying from Walker Media, and digital support from Dare.
The company is one of the pioneers of new forms of payments and is at the forefront of developing viable contactless and mobile payment schemes for today and cutting edge forms of payment for the future. It also issues credit and charge cards to corporate customers and the UK Government. Barclaycard partners with a wide range of organisations across the globe to offer their customers or members payment options and credit.
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