By Daniel Hunter
Antony Jenkins, Barclays chief executive, has said that banks must become 'socially useful' if they are to rebuild trust.
Jenkins, who took over from Bob Diamond at Barclays, was speaking to the BBC when he made the comments.
"Banking does have a lot to do to rebuild trust and integrity and I'd also say that it's vital that that happens," he said.
Mr Jenkins' comments came has he launched a scheme to help small companies looking to export.
"I do believe that Barclays has a significant job to rebuild trust - but I'm also confident that we can," Mr Jenkins said. "It goes back to what we do: if we serve customers and clients in a way that is socially useful, then we will rebuild that trust."
The industry's reputation has been battered further by the mis-selling of payment protection insurance, and the mis-selling of specialist insurance - called interest rate swaps - to small businesses.
"You will see at Barclays we will make significant progress in the coming months at Barclays and that will start to rebuild trust," he said. "You need a vibrant banking system to have a vibrant economy. What's important is that people judge us by our actions.
"I'm on record as saying that the industry and to some extent Barclays did lose sight of the customer and it's our job to put the customer back at the centre of everything that we do.
"I'm also not naive about how long that will take - it will take time," he added.
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