By Daniel Hunter

Blackpool Pleasure Beach Holdings, the firm who owns the pleasure beach, have said that the appalling weather of the last two summers has taken its toll.

Despite a £9 million investment in a new attraction Nickleodeon Land in 2011 the family-owned leisure company said it had missed visitor targets in the financial year ended April 1 2012, and warned of a similar impact for last year.

Despite a 7% growth in turnover in 2011, there was an increase in bottom-line loss for Blackpool Pleasure Beach Holdings - which includes the main theme park, hotel and the South Shore Mutual Insurance Company.

"The first year's operation of Nickleodeon Land resulted in an increased volume of visitors to Pleasure Beach and an enhancement to their visitor experience," said managing director Amanda Thomson.

"The directors consider that the extent to which the increase in visitor numbers and average spend per head was less than budget partially reflects the difficult economic climate. Since weather during the key 2011 season was materially worse than that of the 2010 season, this is considered to be the main reason for the shortfall in sales compared to budget."

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