By Daniel Hunter

ASOS have announced that former head of general merchandise at Marks & Spencer, Kate Bostock, will be joining the company in January 2013 as Executive Director, Product and Trading.

As well as having worked with Marks & Spencer Bostock has held senior roles at George at ASDA and Next.

"Our Product and Trading team now exceeds 350 people. We are fortunate to have Kate bring us her wealth of experience from some of the biggest names in retailing as we strengthen our retail disciplines and put in place the structures needed to manage the next phase of our growth," Nick Robertson, ASOS CEO said.

Kate Bostock said she was excited by the challenge that lays ahead.

"ASOS is a phenomenon and I'm in awe of the story," she said.

"With its unique mix of own label and fashion forward brands delivered online and increasingly through mobile, the potential for ASOS globally is huge. I'm very excited to be joining at such a time of immense opportunity."

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