Apple has been named the coolest brand in the UK for a fourth year in a row.
The annual CoolBrands survey placed the tech giant at the top of the pile, beating the likes of Ray Ban, Netflix and Glastonbury.
Netflix was this year's big riser, climbing from 10th in 2014 to 5th. Spotify, Adidas, Whole Foods Market, Sonos, Ace Hotel and Royal Albert Hall were the six new entries to the list as Selfridges, Dom Perignon, Rolex, Sony, Bose and Stella McCartney all fell off the top 20.
2,500 consumers and a panel of 36 influencers were asked to consider style, innovation, originality, authenticity, desirability and uniqueness.
CoolBrands spokesman Stephen Cheliotis said: "Attaining top 20 CoolBrands status takes time and isn't the result of a one year fad or flash in the pan.
"Young brands however, like Netflix and Instagram, are showing clear momentum. They are moving up the top 20 at a decent pace and posing a threat to established sector peers, suggesting they'll challenge the leading brand overall.
"How long Apple hangs on to pole is hard to predict, but as the initial excitement around new products dies down, evaluation on how pioneering these are could be telling."
1. Apple2. Ray-Ban3. Glastonbury4. Nike5. Netflix6. Alexander McQueen7. Instagram8. Chanel9. YouTube10. Aston Martin11. Spotify12. Google13. Royal Albert Hall14. Sonos15. Whole Foods Market16. Bang & Olufsen17. Ace Hotel18. Adidas19. Virgin Atlantic20. Liberty