By Jonathan Davies
Apple has claimed that it would be "rare" under normal use for its new iPhones to bend.
There have been widespread reports that some customers have noticed a bend in their new iPhone 6 Plus, earning the title 'Bendgate'.
Apple said only nine of its customers had report a bent handset and defended the quality of materials used: "We chose these high-quality materials and construction very carefully for their strength and durability.
"We also perform rigorous tests throughout the entire development cycle.
"iPhone 6 and iPhone 6 Plus meet or exceed all of our high quality standards to endure everyday, real life use.
"With normal use a bend in iPhone is extremely rare and through our first six days of sale, a total of nine customers have contacted Apple with a bent iPhone 6 Plus. As with any Apple product, if you have questions please contact Apple."
The BBC reported that Apple conducted 'sit tests' on the iPhone 6 and iPhone 6 Plus, simulating the effects of customers sitting down with the devices in their back pockets over several years.
Apple saw share prices fall by 3.5% yesterday (Thursday) as it was forced to apologise after a software update to its new iOS 8 operating system caused more problems than it was due to fix.
It came as reports and publicity of so-called 'Bendgate' increased. Some of Apple's rivals have done very little help out the tech giant. A number of other smartphone manufacturers, and companies outside of the industry, have taken to Twitter to take a dig at the issue. Samsung tweeted "Curved. Not bent. #GALAXYNoteEdge" and LG tweeted "Our phone doesn't bend, it flexes...on purpose. #bendgate". Meanwhile, firms outside of the smartphone market also got in on the action. Kit Kat tweeted: "We don't bend, we #break"
You can tweet your reactions to @freshbusiness or email email@example.com
Join us on