By Jonathan Davies

After months of speculation, Apple has finally launched the iPhone 6, iPhone 6 Plus and Apple Watch.

Apple unveiled it's latest in a growing line of iPhones and the brand new product everyone was anticipating, the Apple Watch.

Apple CEO Tim Cook described the Apple Watch as "the most personal device we’ve ever created.” It features a 'digital crown' which allows users to scroll, zoom and navigate the display.

Customers can access their most common apps, and a small vibration indicates an incoming notification. But the apps are customisable, so you can tailor them to which ones you want on the device. The Apple Watch also features Siri.

The Apple Watch won't be available until "early 2015" and will cost at least $349.

So, what's new with the iPhones? They're bigger, much bigger. Compared to the iPhone 5S's 4" screen, the iPhone 6's screen is 4.7" and the 6 Plus has a 5.5" screen. But at the same time, Apple has made the new iPhones thinner.

There is a "retina HD" display on both devices and there are promises of longer battery life.

Both the iPhone 6 and iPhone 6 Plus are powered by an A8 chip, which Apple says will deliver 25% faster processing power and 50% better graphics. Stat alert! Apple says the the processing power is 50x greater than the original iPhone, and graphics are 84x better.

Attention photographers! The iPhone 6 has an 8MP iSight camera, 1.5µ pixels, ƒ/2.2 aperture, which Apple says will be more than adequate for the professionals.

Apple also introduced 'Apple Pay', a new innovative way of storing card details on the phone safely and securely. The tech giant said it has signed a number of partnerships with some of the world's biggest banks, brands and retailers to allow customers to pay for goods quickly and easily using the phone.

The iPhone 6 and iPhone 6 Plus we be available to purchase on 19 September. Prices start from $199 for the iPhone 6 and $299 for the iPhone 6 Plus.

Do you think the iPhone 6 or iPhone 6 Plus will be good for your business? You can email your reactions to editor@freshbusinessthinking.com

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