By Marcus Leach
Apple have been rocked to the core by the deeply saddening news that co-founder and former chief executive Steve Jobs has passed away at the age of 56.
The news comes weeks after Mr Jobs resigned from his position as chief executive, having announced he had pancreatic cancer back in 2004.
A simple yet poignant message on the Apple website read as follows:
"Apple lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple."
The news has come as a shock to many, and President Obama lead the praise for Mr Jobs.
"Steve was among the greatest of American innovators - brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it," said Mr Obama.
Flags outside the company's headquarters in Cupertino, California, are been flown at half-mast, while fans of company have held vigils and left tributes outside Apple shops around the world.
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