25/10/2010

By David White, Managing Director, Weboptimiser

The latest news from Apple is that they achieved record Mac, iPhone and iPod Sales.

They streamed their financial results live on October 18th where they reported their highest revenue and earnings ever.

The Company posted record revenue of over $20 billion and net quarterly profit over $4 billion, up considerably from this time last year.

Gross margin was 37 percent compared to 42 percent last year. International sales accounted for 57 percent of the quarter’s revenue.

Apple sold nearly 4 million Macs during the quarter, a 27 percent unit increase. The Company sold over 14 million iPhones in the quarter, representing 91 percent unit growth compared to last year.

Apple sold over 9 million iPods during the quarter, representing an 11 percent unit decline year on year. The Company also sold 4.19 million iPads this last quarter.

“We are blown away to report over $20 billion in revenue and over $4 billion in after-tax earnings–both all-time records for Apple,” said Steve Jobs, Apple’s CEO. “iPhone sales of 14.1 million were up 91 percent year-over-year, handily beating the 12.1 million phones Research In Motion sold in their most recent quarter".

He continued ot explain that they "still have a few surprises left for the remainder of this calendar year.”

More great news for the smart phone industry and as yet no obvious decline in PCs. The question is will PC sales decline or will smart phone sales just hit stratospheric heights.

Of course, should we buy Apple shares right now and jump onto this rising tide. Sounds like a plan!

Watch a video of David White talking about Apple achieving record sales.

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