By Claire West

On his visit to China the Prime Minister reinforced his commitment to international trade by announcing the Coalition Government's new Business Ambassadors.

The appointees, who together have a wealth of business experience and knowledge gained from a series of sectors and geographical markets, will join the Prime Minister and the Coalition Government in promoting the UK’s excellence in overseas markets. They will also assist UK businesses to recognise and exploit business opportunities.

Prime Minister David Cameron said:

“I am delighted that some of the most experienced and successful people from business and our universities are working with us. Their knowledge, skill and dedication to British business will play a key role in opening markets, increasing trade and encouraging investment.

“To secure sustainable growth and to create jobs and future prosperity it is of critical importance that we do everything we can to demonstrate that the British economy is open for business. That is why we have placed international trade at the heart of our foreign policy, and why I am determined to pursue with zeal every opportunity to further British business success.

“Our Business Ambassadors will be at the forefront of this, there can be no better champion for British business than them.”

Accompanying the Prime Minister during his visit to China, Chief Executive of UK Trade & Investment (UKTI) Sir Andrew Cahn said:

“The Business Ambassador Network has already provided tremendous impetus to the UK’s trade and investment activities. It has helped to raise UK plc’s profile globally in response to the recent economic challenges.

“Since the network’s creation in October 2008, Business Ambassadors have encouraged UK companies to explore overseas business opportunities through over 100 events in more than 30 countries. They have been instrumental in securing many inward investment projects and have burnished the UK’s business reputation overseas. I am confident that the network will continue to flourish from strength to strength.”

The Business Ambassadors are:
• Sir Anthony Bamford — JCB
• Malcolm Brinded — Royal Dutch Shell
• Richard Lambert — CBI
• Chris Patten — Chancellor University Oxford
• Alan Parker — Brunswick
• David Brewer — Former LM of London/Chair China British Business Council
• Lord Charles Powell
• Bob Wigley - Yell
• Baroness Sarah Hogg - Financial Reporting Council
• Hermann Hauser - Amadeus capital Partners
• Caroline Plumb - Freshminds
• Anya Hindmarch - Anya Hindmarch
• Nick Fry - Mercedes
• David Reid - Tesco
• Tamara Mellon - Jimmy Choo
• Brent Hoberman - Lastminute.com
• Sir Roger Bone - Boeing UK
• Lord John Browne — Royal Academy of Engineering
• Lady Barbara Thomas Judge — Pension Protection Fund
• Lord Ara Darzi — Imperial College London
• Malcolm Grant — President & Provost UCL
• Julia King — VC Aston University
• Sir Kevin Smith — GKN
• Sir John Sorrell — The Sorrell Foundation
• Marcus Agius — Barclays
• Sir John Bond — Vodafone
• Dick Olver — BAEs
• Lord Digby Jones — HSBC/Triumph
• Sir Victor Blank — Formerly Lloyds
• Samir Brikho — AMEC
• Paul Skinner — Infrastructure UK
• Larry Hirst — Ex - IBM