By Daniel Hunter

The UK's No.1 tennis player Andy Murray has announced he is joining the advisory board of crowdfunding platform Seedrs.

Murray, who lost to Novak Djokovic in the semi-final of the French Open on the weekend, will advice Seedrs on businesses working in the health, fitness, sport and wearable tech industries. He will not be providing advice to individual businesses or investors.

He will also be investing regularly in startups and other early-stage businesses through Seedrs and helping Seedrs to grow its brand in the UK and internationally.

This partnership represents the first time a major public figure has teamed up with an equity crowdfunding platform in this way, and it heralds a significant milestone in the development of the equity crowdfunding industry.

Andy Murray said: “I’ve always been interested in investment, and being able to get involved in an innovative way to help support British startups really appealed to me. Equally as important was working with people I trusted and who fully understood the huge responsibility of handling people’s money. I’m looking forward to working with Seedrs and the entrepreneurs of tomorrow.”

Jeff Lynn, CEO and co-founder of Seedrs, said: “Andy Murray is the perfect partner for Seedrs as we drive our growth to the next level. In many ways, he represents the exact combination of qualities that entrepreneurs need to be successful: determination, focus, integrity and skill. We are particularly looking forward to working with him as a member of our Advisory Board: we believe he can bring a different perspective into certain aspects of the early-stage business community in the health, sport and wearable technology spaces, and we look forward to his input and support.”