In 2016 content writing is at the centre of all successful marketing campaigns so it is no longer acceptable to dismiss it as a secondary need for your brand. The text on your website, your email funnels, social media campaigns, landing pages, headlines, banners and of course your blogs, all need to grab and retain attention.
If you’re running a small business this can be a real challenge because recruiting an in-house professional writer can be very expensive, yet you know how important it is for your brand to produce high quality content.
A freelance writer could be a complete life saver for your business but only if you hire the right one. As a writer and content manager, I’m going to give you 6 tips for hiring a freelance writer to rock your brand.
- Check your values match
- Check writing samples
- Cheap isn’t best
- Discuss terms
- Communication is key
- Required word count
- Style of the piece
- Where it will be published (include a link if possible)
- Level required- eg beginner/intermediate/advanced
- The subject heading
- The deadline
- The CTA (call to action) of the piece
- Hire more than one writer
By Charli Day, Writer and Content Manager