- Have confidence in yourself
I received two offers in the den, but said no. At the time I said it was likely to be one of the best or worst decisions I ever made. You never know what could have happened on the other side but because the business is going so well, I feel I did make the right call. Either way, I had done enough planning and preparation to be confident that it was the decision I wanted to make, based on what I knew.
Having industry professionals offer to back your company, give positive responses to the products and give you feedback is second to none, whether they invest or not. This really helped me define the brand and give me the confidence to know I’m doing the right thing, I’m on the right path and there’s people who believe in it. The whole journey gave me the enthusiasm and confidence to move forward.