04/03/2013

By Ken Builder, MD of WebEden.co.uk


In these heady days of rapid digital innovation, maybe more than ever before, there are opportunities out there for any budding entrepreneur with a big idea but only a small budget. So what are the tricks to creating an online business on a budget that will not only be a success, but will last?

1. Take advantage of the latest developments in DIY website building
These days, you don’t need to be under 17 and have spent the last 5 years, bedroom-bound and glued to a computer screen to be able to create your ownall-singing and professional looking business website. With online DIY website building tools such as WebEden.co.uk, (admitted bias!) even a total beginner can choose from literally 1000s of pre-designed templates and, by using very simple drag and drop software, create the exact look and feel they want for their new venture.

2. Make sure your homepage is ‘outstanding’
That’s not to say that you’re very proud of it and think the text you’ve written is witty and clever — that is to say that it stands out, that it’s impactful and gives a stylish and efficient demonstration of your company and what it offers.

3. Know your customers
Utilise the evermore comprehensive analytics packages on your website, such as Google analytics for example. With these free tools you can track and analyse seemingly unlimited details of website visitor patterns and behaviour. How are your customers finding you? What time of day do they visit? What pages do they dwell on and which do they leave immediately? By studying this data, you will start to build up a vivid picture of who your customers are, what they like and, more importantly, what they don’t.

4. Know your competitors
Being a successful business on the internet, or anywhere else, is not necessarily about doing things differently than your competitors, but doing them better. Make the online experience for your customers as engaging, efficient and satisfying as possible. What better way to start than to educate yourself on what others in the field are doing, both poorly and brilliantly.

5. Stay on top of it
Websites are never finished. The most successful are commonly those which are nurtured, tended to consistently and respected as an integral part of the business.

6. Build a mobile optimised version … now!
Among others, American banking powerhouse Morgan Stanley is predicting that the mobile web will be bigger than desktop internet use by 2015.Having a mobile optimised version of a business website has become essential. For just a few pounds a month, your website can be fully optimised for every mobile phone screen. This means they are far quicker to load and easier to navigate for any of your potential customers on the move.

About WebEden
WebEden is an independently run, London based, web Software Company. The company’s maverick and refreshing approach gives it outstanding presence in the burgeoning market for website design tools. Through its online site building tool SiteMaker, Webeden is making it easy for everyone, no matter what their experience, to build a website. Over 4.2 million have already tried and succeeded.

About WebEden MD Henry Lewington
Henry Lewington is the Managing Director of DIY website builder WebEden.co.uk. He has over 12 years experience in website design and online marketing and has worked with countless brands during that time, helping them to successfully launch and position their businesses within the digital marketplace. He has run WebEden for seven years and, in that time, over 4.2 million people have used the company's system.