Keeping a small and medium-sized enterprise (SME) thriving needs time-poor owner managers to multitask at every turn and when everything is a priority, it’s easy to let recruitment drop. There’s no magic formula, but by following a few ‘golden rules’ finding the right people needn’t be a major headache.
- Build a network, build a brand
Organised networking events are a start, but it can be hard to identify the key influencers in a room full of people. Try chatting to the event’s organisers beforehand. This action alone may trigger far more valuable introductions than you would have achieved working the room from cold. Remember to use these opportunities to share your ideas and ambitions for the firm. Enthusiasm is infectious and by sharing yours you will naturally attract others who share the same spirit. Attending a networking event is a significant commitment, so be sure to make the most out of the time you have invested.
- Use the right channels
- Boost team morale
That’s the basics. But if you can find ways to include your staff in the recruitment process you can use it as a vehicle to boost team morale and increase their value to the business at the same time. Ask them for suggestions. Which recruitment companies have they worked with in the past? Have they worked with anyone previously that would fit the role? Involving more senior staff members in interviews will also relieve some of the pressure on you. Consider incentivising employees with a spot bonus for a successful candidate referral. And always re-emphasise that a successful new recruit will help to reduce everyone’s workload.
- Invest time with your recruiter
If you only talk to your recruiter when you have an urgent role to fill, then you’re missing a trick. The best candidates may seek a change of scene at a different time. And if they’re available, trust me, you’ll want to know. Even if you can’t offer a role straight away, making the connection is an investment in the future.
- Quality over quantity
By Sinead Hasson, Managing Director of Hasson Associates