By Daniel Hunter

A £4 million project to develop south Snowdonia in North Wales into a world-class outdoor adventure centre of excellence will attract more visitors, offer enhanced facilities and provide local business and community benefits.

Snowdonia — one big adventure is developing facilities at four key centres in south Snowdonia, including new mountain bike trails and visitor facilities at Coed y Brenin near Dolgellau and Antur Stiniog at Blaenau Ffestiniog; new accommodation and facilities at Gwersyll yr Urdd, near Bala, and enhanced angling facilities at Llyn Trawsfynydd.

The EU funded project, backed by a range of partners, aims to get more local businesses to tap into the growing outdoor adventure market by working with each of the four centres to offer new and enhanced products and services.

“Snowdonia — one big adventure is all about building on the already valuable outdoor adventure activity sector that pumps millions of pounds into the local economy each year. By enhancing what we already have and offering greater opportunities to visitors, local businesses and communities can benefit,” said Councillor John Wynn Jones, Economy and Community Portfolio Leader for Gwynedd Council, one of the partners involved in the project.

“The new mountain bike trails, visitor centres, improved accommodation facilities and overall enhancements at the four key sites will act as a enabler for other local businesses to provide additional products and services — helping create economic and employment opportunities as a result.”

Businesses from throughout south Snowdonia are attending a series of events at each of the key centres this month to find out how they add value to their own businesses through the project.

Everyone from accommodation providers, retailers and suppliers can benefit from Snowdonia — one big adventure and in turn local communities can benefit from economic, employment and social opportunities.

The aims of the project are:

• To utilise south Snowdonia’s outstanding natural resources to establish a co-ordinated and integrated activity hub as a catalyst to further develop tourism;
• To facilitate community involvement in the development of outdoor activities in south Snowdonia to ensure tangible economic benefits for the local population;
• To provide high-quality, year-round experiences and opportunities for visitors and residents;
• To support the development of the outdoor sector to maintain and improve Snowdonia as a world-class destination of choice for outdoor activities;
• To place sustainability at the core of its activities with emphasis on the areas’ communities.

Partners behind the £4million project, which has received funding from the European Regional Development Fund through the Welsh Government, are Gwynedd Council, Tourism Partnership Mid Wales, Forestry Commission Wales, Urdd Gobaith Cymru, Prysor Angling Association, Antur Stiniog, Snowdonia National Park Authority and the Nuclear Decommissioning Authority.

The project at the four centres involved in Snowdonia — one big adventure are Antur Stiniog, Blaenau Ffestiniog; Forestry Commission Wales Coed-y-Brenin, Dolgellau; Prysor Angling Association, Trawsfynydd; and Gwersyll yr Urdd Glan-llyn, Bala.

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