By Marcus Leach

It has been another busy year in the world of business, complete with the ups and downs we have come to expect, but nevertheless a year that ends with seeds of positivity hoping to flourish in the new year.

And so, as another action-packed year comes to an end, we take a look ahead to 2013. In this new series, 2013 Trends: What can we expect, Fresh Business Thinking examines different industry sectors, and what can be expected from each.

Stephen Scott, Managing Director, Sentrum Colo, reflects on a busy year for technology, as well as looking at what we can expect in the new year.

Without a doubt 2012 has been an eventful year for technology with key events taking place throughout the year, including the hugely successful London Olympics, the astonishing growth in tablets in comparison to desktop PCs and lastly, but most definitely not least, the launch of 4G, Scott said.

It has also been an eventful year for the data centre industry which continues to experience growth despite the current tough economic climate. This growth can be attributed to a number of factors, including the increasing demand for IT as a service as organisations continue to invest in business continuity and disaster recovery strategies. You only need to look at the havoc caused by the IT meltdown experienced by the RBS and Natwest early 2012 to understand the importance of business continuity and disaster recovery. Without a doubt this emphasis on business resilience will continue to increase in 2013 as businesses, especially SMBs, are unable to afford the financial implications of a disaster or IT meltdown.

In 2012 we have also seen a continuing trend to manage direct IT costs efficiently and cost effectively, which will spill over in 2013. As the anxiety of handing complete control of a business’ data and applications over to a third party provider subsides, there will be a more significant up-take of public cloud services. The big players in this space, including Google, MSN, Time Warner and Amazon, have already begun to prepare for this increasing demand and adoption by significantly growing their data centre capacity, in terms of space and geography. 2013 will be the year for private and public cloud service providers as they gain more traction in the industry, resulting in applications as a service models becoming the preferred IT strategy for companies of all sizes.

Energy saving initiatives will also continue to remain a priority within the data centre community throughout next year, with a continuous stream of investment and research into what is required to make data centres more efficient. There will also be further pressure for data centre operators to improve their energy efficiency as the cost of power continues to increase coupled with the
Carbon Reduction Commitment (CRC) set to become a tax that will be incurred by the client.

With these new developments taking place, coupled with a positive end to 2012, 2013 promises to be an interesting year for the IT and datacenter industry as we continue to become more reliant on technology throughout our personal and increasingly our professional lives.

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