By Marcus Leach

The 2012 London Olympics will become the first ever Olympic Games to be broadcast in 3D.

Panasonic and Olympic organisers have announced plans to screen at least ten hours of 3D footage around the world each day.

Olympic broadcasting services managing director Manolo Romero said that both the opening and closing ceremonies will be broadcast in 3D, as well at least 12 sports.

"Under this partnership we are assembling a pool of broadcasters that will provide this 3D coverage, the first in Olympic history, to viewers around the world," Romero said. "This is an important step in the history of broadcasting technology."

Panasonic will supply the 3D cameras and recording equipment needed.

"There is no doubt that the Olympic Games provides the best-ever content for the 3D market and 3D will drastically change the way we enjoy the Games in the living room," Panasonic communications chief Takumi Kajisha said at the IFA press conference.

"We believe that our partnership will provide a true end to end solution for success of the first 3D live Olympic Games and create another era of Olympic broadcasting."

Join us on
Follow @freshbusiness