By Fleet 21, featured in Co-Pilot, Volvo

Reducing collisions amongst your staff who drive on business isn’t just about driver training. It’s about changing the culture – giving drivers the knowledge they need to make better decisions for themselves when they’re out on the road.

But it’s not just regular business drivers – company car ‘status users’ and occasional grey fleet users too – as well as office-based staff who may have to speak with your drivers during the day. The key is communication but what should you say? Here are our favourite 12 themes for driver safety.

1: The reality of driving for work – Around 200,000 people are killed or injured on UK roads each year, while over half of all company cars are expected to suffer some form of damage each year.

2: Mobile phone distraction – Drivers are four times more likely to be involved in a collision when they’re on the phone due to much worse reaction times – even on hands-free.

3: Alcohol and drugs – Many drivers don’t know how alcohol or drugs affect them or how long the effects last. Plus new laws have brought in fixed limits for prescription drugs.

4: Driving in adverse weather – Driving in rain, fog or snow brings unique challenges and it is essential that drivers are properly prepared.

5: Vehicle safety systems – Specifying cars with some of the latest active vehicle safety systems such as automatic emergency braking is proven to dramatically reduce the chance of a collision.

6: Planning your journey – Effective planning makes for a less stressful journey, with less inclination to speed, and with less wear and tear, lower emissions and improved fuel economy.

7: Parking and reversing – All those little bumps and knocks often amount to around a third of fleet repair costs so a little extra care with low speed manoeuvring can bring big benefits.

8: Different road types – Motorways, rural roads and urban streets all present different challenges to drivers who need to be alert to the increased risks of collision and injury.

9: Speed and space – Driving too fast for the conditions and too close to the vehicle in front are two of the major causes of collisions but rarely get you to your destination any quicker.

10: Health and wellbeing – Many crashes are caused by drivers in poor health with tiredness and poor eyesight being amongst the most common.

11: Emergency procedures – Ensuring your drivers have the right information to hand in the event of an emergency helps them to stay calm and in control and to record the incident accurately.

12: Vehicle maintenance – Regularly checking your vehicle is vital for everyone’s safety and especially important for employers with large grey fleets.

Over the coming weeks we’ll return for a more detailed look into each of these themes. Visit http://www.fleet21.com/communicating-driver-policy/ for more information.

To find out more about how Co-Pilot can support your business, call the Volvo Car Business Centre on 0844 4905 209, talk to us via live chat or visit your local dealership.

Unless expressly stated to the contrary, the opinions contained in this article are the author’s own and do not reflect the view of Volvo Car UK, its parent company or any associated or subsidiary organisations. This content is presented by Fleet 21, a partner in the Co-Pilot network. Co-Pilot is a business programme initiated by Volvo Car UK to promote and facilitate safer driving practices, improved legal compliance and more robust risk management relating to operational driving among small and medium sized businesses. For more information on Co-Pilot, visit www.copilotuk.com