By Maximilian Clarke
Digital album sales in the UK have already surpassed their 2010 total, as more than 1 in 4 albums purchased is online, The British recorded Music Industry (BPI) have said.
The news follows the success of Coldplay’s hotly anticipated new album, Mylo Xyloto, which sold more than 80,000 digital copies in week one, breaking the record for the highest number of digital copies to be sold in a first week of release — and becoming the latest album to pass 100,000 downloads. Digital accounted for 40% of the band’s first week album sales.
Digital albums now represent 26.2% share of total album sales, up from 17.5% during 2010, according to the Official Charts Company data. This year, the Top 10 biggest digital albums have all sold more than 100,000 digital copies, including albums by Lady Gaga, Jessie J and Ed Sheeran.
“It’s encouraging to see such strong sales in the digital albums market before the Christmas gifting season gets properly underway,” BPI Chief Executive, Geoff Taylor. “For the last five consecutive years, the final week of the year has been the biggest in terms of digital album sales, as consumers spend digital music gift vouchers received at Christmas and try out legal digital music services on their new iPods, tablets and laptops.
“In the last week of 2010, digital album sales topped a record 800,000. This year we may see the 1 million weekly sales barrier broken for the first time, despite the adverse impact of illegal sites and tough economic conditions. “
In an attempt to stem the increasing damages from music piracy, BPI are calling on BT to block access to The Pirate Bay- a resilient peer-to-peer bit torrent host that enabling users to freely download and share pirated music.
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