Speaker: Sheryl Miller
Time: 2:00 PM (BST)
The COVID-19 crisis has revealed two things within us: firstly, a greater appreciation for the intangible things in life that money can’t buy, and secondly, an even greater intolerance for businesses and brands who fail to support the community in their greatest time of need.
According to the Edelman Trust Barometer, consumers are putting businesses and brands ‘on notice’ over their behaviour around the coronavirus. But, just as crises can be character building, crises can also have an uncanny knack for revealing a less than palatable ‘authenticity’; one that conforms rather than refutes the archetypical corporate bad boy mould.
After all, PR puffery around how strong leadership means caring for staff all amounts to nothing when leaders at the very helm of such organisations fail to put their money where their mouth is.
COVID-19 has forced businesses to explore new ways of working. It should signify the wake of a more congruent and emphatic kind of leadership too – one that makes CEOS more relatable on a human level. Of late, we talk a lot about a permanent shift in the future of work. But how about the future of how we behave at work, allowing freer expressions of our own identity?
This talk sets out the case for authenticity at work: authenticity as a means of driving greater loyalty and engagement and as a means of supporting and honouring diversity and inclusion initiatives. Never has this been more important. It has taken us a pandemic and the revelation of the true extent of structural racism to realise this.
Register for this webinar here.