Borders are losing much of their relevance in a world where online collaboration a given at work. Dean Anderson, co-founder of Gamestatix says it’s vibrant online communities which are now collaboratively pioneering innovations. This is something all employers need to keep up with.
No more “gifting”?
In the early days of blockchain and cryptocurrencies, there was no feasible way to financially reward gamers on mass for co-creating games. Now that these technologies are established, a model where co-creators are guaranteed financial rewards has become possible.
Providing real economic benefit for people to do the work they already want to do – co-creating games – will end to this form of unpaid labour.
By allowing developers and publishers to recognise this work and give it the scale of awareness it needs, community creators will quickly become third-party developers and gain financial rewards for their work.
Gamers will be rewarded with cryptocurrency for playing and reviewing games, giving feedback to developers and sharing social content to help in the promotion of games they love.
Developers will in-turn have access to millions of gamers throughout the entire creation process, and will even be able to license user-generated content, sell and market these games through the platform.
This new model comes ahead of a key transition in the global labour market.
It is widely accepted that AI and advanced technologies will render many traditional jobs obsolete, and it is also true that new careers will emerge. For some, this could mean part-time passions becoming full-time careers.
Access to talent world-wide
Blockchain-facilitated peer-to-peer cryptocurrency payments and transactions, gives employers the ability to pay anyone, anywhere in the world, and ultimately tap into a global talent pool.
In the UK, according to TIGA’s 2018 business survey, more than two-thirds (68 per cent) of video games firms plan to increase their workforce, however, 29 per cent of developers are concerned about Brexit’s impact on their ability to recruit the right talent. “In order to grow and thrive, the UK video games industry will need to continue to recruit talent on a global level.” stated Dr Richard Wilson, TIGA CEO.
By being able to call on a dedicated community with a wealth of knowledge and expertise, developers will be able to efficiently generate, curate and promote their content.
Meanwhile, gamers are moving towards games they hear about from the communities they trust, rather than traditional brand placements. This allows developers to take advantage of the multiplier effect: the wider a gamer’s reach, the greater the awareness and interest among newer audience groups.
Through inviting deeper community involvement, game co-creation will even see developers work directly with community modders and creators to formally co-craft, publish and sell add-on content that resonates with their communities.
The games industry could use blockchain technology to lead the way, working in bringing recognition to talents and encouraging real innovation and creativity, all while helping distribute power and wealth.
A decentralised view
The gaming industry has, despite its roots in technology, so far failed to adopt a collaborative model.
Gamers are known for being among the most passionate of the world’s digital communities and more games are being released than ever before.
This wealth of releases brings a major problem: it has become extremely difficult for indie studios and developers to rival the influence of multinational companies and bring attention to new games.
Blockchain technology could be the catalyst that transforms this situation. New platforms, such as Gamestatix, will soon provide a level playing field for all developers, no matter how small. With evermore sophisticated technology, we can expect to see borderless collaboration continue, on a far wider and more advanced scale.
Radically changing approaches to work
From the hiring process to the contractual agreements between employer and worker, work can become far more productive, efficient, and democratic by incorporating blockchain.
Deloitte’s 2017 Human Capital trends survey suggests that employers must adapt to meet the challenges of global mobility. The environment needed will require “engaging communication tools to promote engagement, enhance collaboration, wellness, and a sense of purpose
Foresight and technology trends researcher, Aida Ponce Del Castillo, affirms that the recruitment industry will find blockchain cost effective and that it can facilitate a system of temporary employment that ensures fairness between workers and employers.
With a blockchain-facilitated, collaborative global workforce of gamers and developers on the horizon the global video games industry is set to revolutionise work for its own people and lead the way for others.
Deloitte’s 2017 Human Capital trends survey results suggests that global mobility must adapt to meet challenges in three main areas: https://www2.deloitte.com/uk/en/pages/tax/articles/digital-innovation-in-mobility.html
Aida Ponce Del Castillo: recruitment industry can use blockchain “at a much lower cost than existing systems”: https://www.equaltimes.org/three-ways-in-which-blockchain-is
…more than two-thirds (68 per cent) of video games firms planning to increase their workforce, according to TIGA’s 2018 business survey:
(29 per cent) of developers are concerned about Brexit, “primarily due to their concerns about their ability to recruit the right talent”: https://www.mcvuk.com/business/tiga-video-games-need-a-sensible-brexit
About the author
Dean Anderson is the Co-Founder of Gamestatix. Gamestatix is an upcoming social platform for the co-creation of PC games that recognises, encourages and rewards user contribution, whilst giving game developers access to global pool of talent to efficiently generate, curate and promote their content. The company was founded in 2016 by Dean Anderson, Visar Statovci and Valon Statovci. Gamestatix is currently preparing to launch an ICO (Initial Coin Offering) – a form of crowdfunding for cryptocurrency and blockchain projects.