CEO & Co-Founder, WUKA

Ruby Raut IF Frame

From pinning sari rags growing up in Nepal to stitching pants in the UK, Ruby started the UK’s first reusable period-proof pants brand, WUKA ( Wake Up Kick Ass).

WUKA is a period health company that creates comfortable and sustainable period pants & sportswear.

One pair of WUKA period pants eliminates 200 disposables from entering landfill or the ocean - kind to your body, purse and the planet.

Each WUKA has a 5x smaller carbon footprint and helps you save money, up to 50% savings compared to the leading pad or tampon over two years. WUKA are better for the planet and better for your health. It is a purpose-led brand with a vision to innovate women’s health, break taboos and accelerate a sustainable world.

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