The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.
Technology is fundamentally reshaping the advertising and media industry. We live in a world in which media, advertising and technology, often referred to as “MAdTech”have collided, altering how consumers “consume” content.
The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.
These entrepreneurs have been selected because they are dynamic, agile and shifting gears.
Their inclusion has been validated by a panel led by Fresh Business Thinking group editor, Michael Baxter.
Bivek Sharma, head of KPMG Small Business Accounting, said:
“We’re super excited to be associated with the Shift 100, as our service is built around supporting innovative and ambitious small businesses as they scale up. There’s some fantastic firms listed, and it shows the sheer breadth and depth of the UK martech and adtech sectors.”
Dilly Evtimova, Lazarina Angelova and Margarit Ralev and Ronald Hristov founded Advifi in 2015.
Advify aim to turn the WiFi at each shopping centre, hotel, stadium, bar into a localised advertising channel that marketers could use to bring real-life context to their mobile adverts. They use big data to provide advertisers with targeting opportunity that would enable them to segment their audiences based on type of venue, past consumer behaviour and close to the point-of-sale.
USP: The first programmatic WiFi ad network.
Jasper Lyons and Ultan Miller founded Release Platform in 2015. Both are serial technical, e-commerce & retail technology entrepreneurs.
Release helps online retailers to generate viral growth using ‘refer-a-friend’ marketing. They take the hassle out ‘refer-a-friend’ marketing, and enables online retailers to launch a world class ‘refer-a-friend’ program in rapid time.
USP: create compelling on site and email marketing campaigns that encourage your customers to refer their friends.
Iain used to be the Group Managing Director for Ministry of Sound and has over 20 years’ experience in the music industry.
CampaignAmp also solves efficiency problems by keeping all information in one place, which enables teams to generate reports that would normally take hours in a matter of seconds. They bring together elements of project management and data analytics, allowing teams to work together alongside their campaign data.
USP: CampaignAmp is the collaboration and analytics tool for marketing teams.
Sam Oakley comes from the PR industry where he has spent ten years working with brands to build and implement award-winning digital PR and comms strategies. He has spent the majority of his career at Wolfstar where he was a director.
Stashmetrics was founded in 2014 with Wolfstar colleagues Tim Sinclair and Mike Houston. StashMetrics help brands and agencies to find content creators, collaborate on content production and promote the results through owned and paid channels.
USP: StashMetrics makes tools that help brands find, collaborate a create campaigns with the best online talent.
Dr Andrew Ko is a thought leader in the social and big data revolution in music. David Ko graduated in 2010 with a degree in Computer Engineering from the University of Toronto.
Perceptiv are a full service communications firm, we create strategic solutions that defy simple categories or approaches.
USP: A new instant ad targeting technology.
Paul Coggins is the founder and CEO of AdLudio, Paul has been working in the digital advertising industry for over 18 years, with 16 years experience in Senior Management.
Adludio (formerly Future Ad Labs) is an award winning mobile advertising business on a mission to deliver the most engaging advertising in the world. Adludio partners with international publishers to seek out those moments where people are most open to interacting with brands.
USP: Engage consumers in a meaningful way, they help brands drive positive sentiment and offer new business models for publishers.
Parry Malm started his career coding middleware for CRM software, then sent out millions of emails for global brands, before running the strategy department for an ESP.
Having studied millions of words, phrases and sentences, Phrasee has proven there is a science to human language. Phrasee to uses artificial intelligence to generate the marketing language that outperforms humans.
USP: Phrasee uses AI to write better marketing language than humans.
Yeildify Jay and his brother Meelan started Yieldify after realising that ecommerce sites were lacking a simple, easy to integrate tool that allowed them to improve their customer experience. Yieldify creates smart and simple marketing technology products that predict customer behaviour to optimise customer experience with brand revenue. Trusted by over 500 brands on more than 1,000 websites globally. USP: Yieldify monitors visitor interactions enabling website personalisation.
Jay and his brother Meelan started Yieldify after realising that ecommerce sites were lacking a simple, easy to integrate tool that allowed them to improve their customer experience.
Yieldify creates smart and simple marketing technology products that predict customer behaviour to optimise customer experience with brand revenue. Trusted by over 500 brands on more than 1,000 websites globally.
USP: Yieldify monitors visitor interactions enabling website personalisation.
Watch my Competitor
WatchMyCompetitor.com was founded by Richard Jackson and Amanda Sinclair based on their needs to automatically track competitors and other organisations of interest.
WatchMyCompetitor is one of the fastest growing digital business intelligence service providers. Their cloud based platform uses the latest artificial intelligence technology to track clients online interests all over the world.
USP: Helps businesses and not for profits automatically monitor competitors, clients and prospects, receiving alerts when changes of interest occur.
Jonathan Grubin is an entrepreneur and founder of SoPost. He has over seven years’ experience with start-ups, particularly in the areas of online, social media and logistics.
SoPost has developed an automated, effective way for brands to ship product samples to potential customers. Leveraging social networks and the connections of existing customers, SoPost lets customers “give” samples to each other and collects consumer data gaining brand insight.
USP: Allows consumers to give samples to each other, while collecting valuable consumer data.
Switch Concepts was founded in 2008 by Tom Barnett and Joanne Spector where they started out as a pure internet advertising business offering direct space to specialist clients in the eco sector.
Switch Concepts provides cloud-based, managed services that increase a publisher’s online revenues. Switch helps publishers transition to data-driven publishing with dramatically greater user engagement, higher traffic and increased revenue per user.
USP: This company’s software powers the auctioning off online advertisements.
Formisimo was founded by Al Mackin and Tom New, and the technology was born out of their frustration with filling in forms and online checkouts. Al founded a digital marketing agency where he used data and analytics to improve the performance of his client’s websites. He then created a prototype to measure how website visitors engaged with forms.
Al Mackin and Tom New formed Formisimo analytics which helps reduce the number of visitors that don’t complete at the checkout.
USP: Making the World’s Forms and Checkouts easier to use.
Rezonence Twitter: @RezonenceHQ While working in technology, Media and Telecoms (TMT) M&A at Citi, Rowley Bourne saw the huge challenge faced by premium publishers about monetising their online content. He met Prash at a start-up forum and they formed Rezonence. Rezonence created FreeWall which can build new a value proposition for publishers of quality content, their audience and advertisers. It works by granting the user access to premium content in return for accepting a meaningful and brief brand message or experience; in return, the advertiser compensates the publishers. USP: Helps publishers increase revenues and advertisers truly engage with audiences.
While working in technology, Media and Telecoms (TMT) M&A at Citi, Rowley Bourne saw the huge challenge faced by premium publishers about monetising their online content. He met Prash at a start-up forum and they formed Rezonence.
Rezonence created FreeWall which can build new a value proposition for publishers of quality content, their audience and advertisers. It works by granting the user access to premium content in return for accepting a meaningful and brief brand message or experience; in return, the advertiser compensates the publishers.
USP: Helps publishers increase revenues and advertisers truly engage with audiences.
Adbrain Twitter: @AdbrainTech After 15 years in the digital marketing industry, Gareth Davies experienced the frustrations that come with the surprising inefficiencies of mobile marketing. Adbrain’s breakthrough customer ID mapping platform enables marketers to target and measure an individual consumer across different devices, platforms and channels. Adbrain powers marketers and their tech partners to understand and engage with their customer 1:1 across devices, channels and platforms. USP: The world’s first real-time, multi-screen advertising platform.
After 15 years in the digital marketing industry, Gareth Davies experienced the frustrations that come with the surprising inefficiencies of mobile marketing.
Adbrain’s breakthrough customer ID mapping platform enables marketers to target and measure an individual consumer across different devices, platforms and channels. Adbrain powers marketers and their tech partners to understand and engage with their customer 1:1 across devices, channels and platforms.
USP: The world’s first real-time, multi-screen advertising platform.
The founders met at a 48hr hackathon where they worked on an idea around video in advertising. Alter the event they discussed how they can turn our idea into reality and then formed Vidsy.
Vidsy crowd-sources the production of micro-video content for brands; enabling them to develop a direct connection with a millennial audience and drive engagement online.
USP: creator network and content platform is the new way for marketers to create video for various markets, in a range of styles, for multiple channels at scale.
Social Chain Steve Bartlett and Dom McGregor dropped out of university to university after founding Social Chain in 2014. The Social Chain, believe in disruptive, internet – breaking influencer marketing. They pride themselves on telling a brand’s story through creating dynamic, thought-provoking and engaging content which is hastened through our 200+ million strong internal network of social media influencers, pages and communities. USP: A social media marketing agency.
Steve Bartlett and Dom McGregor dropped out of university to university after founding Social Chain in 2014.
The Social Chain, believe in disruptive, internet – breaking influencer marketing. They pride themselves on telling a brand’s story through creating dynamic, thought-provoking and engaging content which is hastened through our 200+ million strong internal network of social media influencers, pages and communities.
USP: A social media marketing agency.
Real Life Analytics
Vancouver native Robert DeFilippi was at graduate school at the Australian National University in 2011, when he met the fellows across the hall, Adam Carrigan and Jorge Torres. The three teamed up to launch a startup called Real Life Analytics.
Real Life Analytics enables targeted advertising on any digital screen. Using patented visual recognition technology we can enable every screen to recognise who is in front of it and serve them the right targeted content first time every time.
USP: Produces revolutionary facial detection software that enables demographic targeting of ads on digital signage.
Ofri Ben Porat and Nadav Tal-Israel founded Pixoneye in 2014 and have offices in both London and Israel.
Pixoneye is a data analytics SaaS company, which analyses and provides consumer insights via platform dashboard by using machine learning on mobile users’ photo galleries to create advanced user segmentations.
USP: Pixoneye harnesses the full potential of image understanding on mobile devices to allow predictive personalisation of mobile users.
Find The Ripple
Gianluca Angelici is a computer engineer specialised in Artificial Intelligence, he’s a product manager, expert of marketing related technologies and innovation-driven vision. Deborah De Biase worked for more than 10 years in Web and Social media marketing and specialised in web reputation of brands.
FindTheRipple created the first AI-driven technology that helps marketers creating engaging content, based on target audience trends. It automates social media marketing activities that are usually done manually, optimising the effort of marketing teams and generating great engagement results.
USP: The first AI-driven bot that supports marketers with automatic content generation about trending topics relevant to their target.
Smartzer Smartzer is a video technology company founded in 2012 by Karoline Gross with a vision driven by her belief that in the future all videos will become interactive and clickable. Smartzer’s interactive video players allow e-commerce companies to generate sales and capture detailed analytics directly from their videos. The video player adds clickable hotspots to your videos. Viewers can click anything in the video to see more information or a link to shop. USP: an interactive video platform for the web and mobile that allows users to make purchases by clicking on items in the videos.
Smartzer is a video technology company founded in 2012 by Karoline Gross with a vision driven by her belief that in the future all videos will become interactive and clickable.
Smartzer’s interactive video players allow e-commerce companies to generate sales and capture detailed analytics directly from their videos. The video player adds clickable hotspots to your videos. Viewers can click anything in the video to see more information or a link to shop.
USP: an interactive video platform for the web and mobile that allows users to make purchases by clicking on items in the videos.
Nate Burke serves as the Chief Executive Officer of Diginius Limited. Mr. Burke is known as an early e-commerce pioneer and entrepreneur, from the earliest days of the Internet industry. Mr. Burke started his first Internet-related business in 1997.
Diginius is a software and solutions provider that empowers organisations to achieve the maximum impact from their online sales and marketing activities. Our mission is to generate more customer leads and increased sales for our clients by helping them get the best results through.
USP: Diginius is an advertising technology company that turns complex reporting data into improved sales conversions.
Seenit Twitter: @_seenit Emily Forbes, the founder of Seenit, first discovered the potential of collaborative storytelling in South Africa whilst making a film about rhino conservation protesters. During the protest, everyone was capturing what was happening around them on their phones. This raw authenticity inspired Emily to incorporate these wider views into her film. Seenit is a video collaboration tool that enables companies to produce high impact video at scale by engaging their own communities of employees, customers and fans around the world. USP: Seenit is an app driven collaborative video production platform.
Emily Forbes, the founder of Seenit, first discovered the potential of collaborative storytelling in South Africa whilst making a film about rhino conservation protesters. During the protest, everyone was capturing what was happening around them on their phones. This raw authenticity inspired Emily to incorporate these wider views into her film.
Seenit is a video collaboration tool that enables companies to produce high impact video at scale by engaging their own communities of employees, customers and fans around the world.
USP: Seenit is an app driven collaborative video production platform.
Ben worked in a variety of analytical, marketing and management roles in publishing companies, startups, and agencies before founding Datify, a data-driven digital marketing agency. With a marketing background that stretches from in-house to agency. They joined forces in 2014 to start Datify.
Datify are a digital marketing magazine with both the technical and creative skills needed to support businesses and generate leads from digital channels.
USP: Help businesses connect to their audience to help them generate more leads or increase their brand exposure.
The idea for Fanbytes came to Timothy when he noticed that his cousin was always buying lots of new hats and trainers, and I wondered what motivated him to buy them. He said that YouTube personalities were his inspiration.
Fanbytes helps brands to collaborate with influencers, such as those on YouTube. It’s a new advertising offering for the 21st century that helps brands collaborate with online stars and personalities.
USP: Make Brands Go Viral Through Mobile Video on Youtube & Snapchat.
Jamie Parker founded wayve with one objective in mind, to make multiscreen advertising simple for everyone involved. Jamie started his career at Tangozebra in 2002 where he gained in-depth knowledge of the digital marketing industry across client service, creative and technology.
The wayve toolset makes it simple to build, deploy and analyse rich HTML5 content across all screen sizes, from mobile to desktop. Upload layered .psd or .pdf files and sit back whilst the ad built automatically, right in front of your eyes.
USP: wayve is the world’s first 360° advertising platform that enables brands to unite their audiences across mobile, desktop and digital outdoor.
The company was founded in 2013 by Jamie Estrin, who previously co-founded the digital agency, Profero, and Jerome Fitzgibbons, co-founder of online ad network, Collective Media. Having worked up the idea, the pair raised around $1m of angel funding at the beginning of last year, and started building the platform.
Zapp360’s AdMessenger is a proven solution for local advertisers to effectively engage with consumers on their mobile devices and drive traffic to their events, stores and services.
USP: A technology company that has developed proprietary SaaS solutions for local advertisers and sellers.
Olivier Choron founded Purechannelapps in 2011. He has become an expert in the development and implementation of channel programmes in the high technology sector.
Purechannelapps delivers dynamic e-communications and social media enterprise-class online platforms that help organisations to reduce communication costs and amplify their social media messaging through their sales partners.
USP: Helps customers drive business growth through better enablement, communication and collaboration with their sales team.
Matt Wheeler has over a decade of experience starting and scaling tech companies and founded Driftrock in 2013.
Combining 1st party CRM data, and ‘real-word’ data like the weather, TV and sports our clients deliver the right message, to the right people, at the right time, where they hang out.
USP: Driftrock helps brands communicate with customers across their entire lifecycle through social advertising.
Swipii was co-founded by Chitresh Sharma (CEO) and Louis Schena (COO) in 2014, Swipii was built to give small brick-and-mortar business owners the power of big brand customer loyalty and automated marketing platforms at an affordable cost.
Swipii is the only customer loyalty & automated marketing platform built to help small businesses increase footfall, acquire new customers, accelerate sales and drive loyalty.
USP: helps turn new customers into loyal customers who spend more and return more often.
Calum Smeaton founded TVSquared with Hew Bruce-Gardyne in 2012 to bring state-of-the-art analytical capabilities to the world of TV advertising.
TVSquared provides same-day measurement and optimization opportunities for TV advertisers. With timely insights into the “who, what, when and where” of TV, brands, agencies and networks proactively improve campaign performance.
USP: Same-day performance insights to improve TV campaign efficiency.
Richard Green launched his latest venture evvnt.com on the 1st of April 2012 after 12 years spent working in the tech space. Richard identified that there was a problem around how to deliver value to events organisers when it came to marketing of an event.
A multi-channel local event distribution service – evvnt broadcasts and publishes an event to 50+ event listing sites including Facebook to save time, access thousands of unique event consumers, clearly visible in organic search, mobile with and tracked results. Cost effective local event marketing.
USP: The online tool for event promoters to instantly reach the perfect audience across the world’s network of event listing sites.
James Booth founded Scoota in 2008. Prior to this, he was co-founder and CEO of Tangozebra, the leading provider of digital marketing solutions in Europe, with a UK market share of 70% for its rich media solutions.
Scoota is an online advertising technology company that enables advertisers to create, activate, measure and optimise brilliant brand campaigns at scale.
USP: A programmatic rich media platform.
LivingLens was founded by Curiosity Insight founder Carl Wong and retail sector specialist David Woods in 2013.
LivingLens captures & analyses video content via speech, actions & sentiment, translating human behaviour into insights. We make working with video efficient and scalable by breaking down video into a usable data asset that enables fast insights creation.
USP: A video intelligence platform unlocks the power of video.
The London based founders, Dominic Joseph and Adam Ludwin who set up the business in 2011. Both came from digital media background, before forming Captify.
Captify is the global pioneer of Search Intelligence. Captify brings search data into programmatic, fusing together two largest sectors of Digital Advertising. Search and Display.
USP: Powering display, video and mobile advertising with search intelligence.
Dan started WeClick Media in 2006. Since then he has seen it grow to the company it is today whilst maintaining key relationships with clients and creating exciting new partnerships.
WeClickMedia are a digital agency. They specialise in creating digital experiences to engage your audience through captivating design and development.
USP: Digital marketing specialising in design and development.
Greg is the Founder and CEO of Blis. He is a location data technology expert who has designed and engineered intelligent demand-side and data management platform for more than 10 years.
Blis is the global leader in advanced location data technology. Their proprietary platform provides businesses with accurate location data and in-depth behavioural insights to serve digital content to audiences that are on the go.
USP: An advanced location data technology.
John Roberts founded iadbox in 2014 after a career in mobile marketing technology.
iadbox is a mobile marketing platform for in-app monetisation and user engagement. It enables any publisher to embed an interactive inbox into their app with a simple SDK and to deliver rich-media interactive messages to their target audience in an un-intrusive and time-filling format.
USP: Mobile marketing platform for in-app monetisation and user engagement.
The founders formed Yavli in 2013 aimed at empowering marketers to reach and connect with their respective target audiences via appealing content recommendations.
Yavli’s technology empowers publishers to build their own content recommendation advertising ecosystems from the ground up.
USP: Utilizes sponsored content to build a sustainable monetization ecosystem between publishers and consumers.
The founders are a collective, solving problems collaboratively, building on each others’ strengths, learning by doing. Their previous backgrounds including marketing, finance and technology.
3LA is a band of experienced tech marketers who can offer a fresh perspective on the new marketing platforms and the tools to drive them.
USP: Delivering brand, strategy and marketing innovation they make use of technology and make sense of the future.
Grabyo was founded by entrepreneur Will Neale in 2013. Will has 15 years’ experience working in digital and tech and started the business after observing how viewing consumption habits were shifting to mobile.
Grabyo’s suite of social video production and publishing tools allows rights holders to meet the real-time demands of digital platforms, provide an enhanced viewer experience and activate global audiences.
USP: Helps manage content production on-the-go, using Grabyo for iOS and Android.
Founded in 2013 by online advertising experts Nick Moutter and Laura Bowen, their mission is to bring greater transparency and control to online advertising.
Admedo has developed our industry-leading proprietary Demand Side Platform (DSP) to give you a straightforward way to benefit from Programmatic Advertising.
USP: Delivering programmatic advertising.
Martin Roots & Mehram Sumray-Roots are the founders of yada.
yada is a real-time events management platform which is designed for every aspect of life’s events. It allows event organisers to create personalised event pages, connect with their attendees and collate contributions from participants. The LiveView combines the social content into a projectable slideshow that showcases the event in real-time from beginning to end.
USP: a unique platform created for events.
Brief your market
Brief your market was founded in in 2008 by Rick Palmer. The idea for their marketing software came from a customer who wanted the ability to tie together their CRM and E-marketing systems so that the individual who was receiving the communication could select the content they wanted to receive from the company.
An easy-to-use marketing software means that whatever your interest and experience in marketing – from trained professional to beginner, you can easily create marketing campaigns that drive customers to your products or services.
USP: Allows you to send an email or a newsletter to multiple groups of people.
In 2008 Infectious Media was founded in London by Martin Kelly and Andy Cocker. They began buying the first exchange traded ads in Europe at a time when programmatic meant nothing to most advertisers.
Infectious Media is an international programmatic agency that partners with global brands to deliver effective and efficient media campaigns. Infectious Media has developed specialist teams and technology that exclusively focus on making programmatic work for advertisers.
USP: Programmatic focused advertising.
In February 2008 Majestic was launched, which has rapidly grown to become one of the foremost providers of link intelligence data.
Majestic SEO surveys and maps the Internet, creating the largest commercial Link Intelligence database in the world. This data is used by SEOs, new media specialists, affiliate managers and online marketing experts for a variety of uses surrounding online prominence including link building, reputation management, website traffic development, competitor analysis and news monitoring.
USP: The world’s largest commercial link map.
After Stephen Pavlovich CRO strategy boosted an employer’s revenue by 500%, he founded his own company to deliver a data-driven approach to optimization.
Conversion.com is a specialist conversion optimization agency. Using a data-driven approach, they’ve generated uplifts of over $1 billion for our clients.
USP: offers converting optimisation solution.
Serial entrepreneur, Kevin Goodings specialises in Internet, online, new media, e-commerce. Kevin founded Service Tick in 2007.
SessionCam is a cloud-based SaaS solution that has been developed by our own in-house engineering team. They provide full support for the implementation and operation of SessionCam through our Customer Success team and UX/CRO expert consultants.
USP: SessionCam, a cloud and SaaS-based solution, offers enterprise level customer analytics to improve its users’ online performance.
Latimer Founded in 2011 by Matt Hay and Jack Woodcraft, Latimer Group specialises in youth-focused campaigns and co-created content. With a focus on audience collaboration, Latimer helps brands and organisations to more effectively connect with their consumers by co-creating campaigns and content in direct collaboration with them. Latimer runs live events, creates brand campaigns and gives placements in large media organisations, providing opportunities for youths where unemployment is highest. USP: Works with the best in world-wide youth talent to produce cutting-edge film, digital media and creative campaigns, in direct collaboration with brands and organisations.
Founded in 2011 by Matt Hay and Jack Woodcraft, Latimer Group specialises in youth-focused campaigns and co-created content. With a focus on audience collaboration, Latimer helps brands and organisations to more effectively connect with their consumers by co-creating campaigns and content in direct collaboration with them.
Latimer runs live events, creates brand campaigns and gives placements in large media organisations, providing opportunities for youths where unemployment is highest.
USP: Works with the best in world-wide youth talent to produce cutting-edge film, digital media and creative campaigns, in direct collaboration with brands and organisations.
Richard Pickering co-founded NewVoiceMedia with Ashley Unitt in 2000. Prior to NewVoiceMedia, he was part of the Genesys Labs start-up that was sold to Alcatel for $1.5bn.
NewVoiceMedia powers customer connections that transform businesses globally. The cloud customer contact platform revolutionises the way organisations connect with their customers worldwide, enabling them to deliver a personalised and unique customer service experience and drive a more effective sales and marketing team.
USP: A leading global provider of cloud technology which helps businesses sell more, serve better and grow faster.
Alasdair Chesney founded Movivo in 2013, with the idea of letting people use their mobile phones to regularly surf the internet for free.
Movivo can provide you with free airtime because the offers are sponsored by companies
and NGOs who are interested in reaching you.
USP: an easy way to discover new mobile content and to earn free airtime to top up your mobile phone.
Captive Media was founded by Mark and Gordon after their two ideas were combined. Mark found that his clients were concerned with the rise in consumer disengagement with advertising through traditional media, while Gordon had the idea of creating an engaging video game.
Captive Media is a British company. They manufacture and manage an interactive entertainment and digital signage system for installation in washrooms.
USP: Manufactures an interactive entertainment and digital signage system for installation in washrooms.
Michael Litman and Simon Bibby founded Burst Insight. This is Michael’s fourth video related business and has been at the forefront of technology trends and insights.
Simon has over 15 years of experience in strategic communication and content roles.
Burst Insights is a short-form video discovery engine that tracks brands and influencer video content under 30 seconds on Instagram, Twitter Video, and Vine. It develops in-demand insight tools that lead to improved consumer engagement.
USP: A short-form video discovery engine that tracks brands and influencer video content on Instagram, Twitter Video, and Vine.
Dylan Collins, Marina Kenny, Joshua Wohle, Lee Veitch founded SuperAwesome in 2013.
SuperAwesome matches top kids brands with exciting and relevant content owners, delivering high performing brand campaigns to kids worldwide – all within a 100% kid-safe, compliant environment.
USP: The only ad platform built specifically for the data-privacy requirements of the global kids industry.
Ometria was founded by four serial entrepreneurs, with combined experience in ecommerce, computer science, mathematics and SaaS.
Ometria’s mission is to build the brain that powers all communication between retailers and their customers. We help them leverage data to build detailed customer profiles and make sure that all messages they send are always relevant, leading to higher engagement and increased revenues.
USP: A customer insight and marketing automation platform which lets retailers communicate with their customers in a personalised way.
Adii Pienaar is the founder of Conversio. Prior to Conversio, Adii was co-founder of WooThemes/WooCommerce.
Conversio is an all-in-one ecommerce toolkit that will help optimize your recurring revenue & get the money in the bank.
USP: An all-in-one Marketing Dashboard for your ecommerce store.
The founders created Jampp a leading data-driven mobile user acquisition and retargeting platform.
Jampp is a data-driven application marketing platform that helps mobile application advertisers acquire and re-engage their users globally. The demand-side platform applies programmatic and big data technologies to conduct tracking, real-time optimisation, and mobile media buying at scale.
USP: An app marketing & re-engagement platform.
Luke Ferris founded IaZook in 2011 aimed at bridging the divide between business and tech.
laZook operates a distributed commerce platform made up of existing marketplaces, e-commerce stores, and blogs.
USP: a new type of e-commerce platform that lets you sell products across the EU on Amazon, eBay, Google and more.
Ed Bussey began his career in the Royal Navy and had number of security and counter-terrorism roles and then was part of the founding team and Global Marketing Director of Figleaves.com.
Quill Specialises in primary content: the critical pre-purchase information that converts browsers into buyers, driving revenue and profit by improving SEO, conversions, basket size and product return rates.
USP: They produce quality digital content for businesses to use on their website and social media.
Med Bukey is the founder, Architect, Developer & Project Manager for VexPop.
VexPop is a new Social Utility platform that will push public opinions on every topic and reverse the role of marketing and advertising in favour of the consumer, and challenge the mainstream media.
USP: A social media platform to enable, engage and measure public opinion.
Antoine Amann founded Echobox in 2013 and has previous experience at the Financial Times.
Echobox detects viral content and gives suggestions on which articles to share on social networks at specific times. All suggestions are written in plain English and following these suggestions will increase a news publisher’s traffic.
USP: An intelligent publishing service that helps news publishers maximise their reach on social media.
Dino Hamalis has 10 years Project Management in Financial Services and Technology Systems Integration, in UK, Hong Kong and continental Europe, before founding Sociolus in 2012.
Sociolus is an innovative web design and digital marketing company that helps businesses unlock the power of social, digital media and branding through innovation, compelling creativity and unparalleled expertise.
USP: Help businesses unlock the power of social, digital media and branding through innovation and compelling creativity.
Nurdin Kuehnel founded Kibunda in 2012 with Heiner Stahl and Klaus Gerle.
Kibunda is a business incubator and excubator service that combines Investor Services, Sales & Marketing, Digital Strategy & Brand Consulting to take an idea from conception, via execution, through to a client’s first IPO and beyond.
USP: A virtual network incubator, helping clients with strategic positioning.
The founders created Gleanin in 2011. They have experience in software engineering and data analysis.
Gleanin’s referral marketing widgets are designed specifically for large events such as exhibitions, conventions and trade shows.
USP: Referral Marketing for Events: Increase registrations and attendees with Gleanin’s social widgets.
Tailify provides a “one-stop-shop” for influencers & brands by offering high technological solutions such as tracking system, distribution technology and effective pricing. The vision is to create a global ad-exchange, loved by influencers and brands.
USP: An online platform that connects publishers with brands. It also recommends and trends brands on social media through influential publishers.
Seb Lyall founded Locappy in 2013. He also has a founded several other companies in marketing and events.
Locappy is a marketing tool which helps small local businesses to reach out to their local community through advertising on local blogs and Google’s Display network, scheduled posting to social media and a pushing their chalkboard offers on a location based app.
USP: An online advertising platform focused on hyper local marketing.
The founders established Tamoco in 2012. They initially focussed on NFC and QR but have quickly grown to become the leading platform in proximity.
The Tamoco network is a flexible and technology agnostic platform that aggregates the fragmented world of IoT sensors capable of engaging with smartphones and mobile devices.
USP: Tamoco provides mobile proximity technology and analytics, connecting physical media to digital content.
Founded in 2012 by Matt, Gabri and Ricky, Kickdynamic is a contextual marketing innovator and provider of open time marketing technology.
The Kickdynamic platform enables you to send contextual, personalised email content and messages with just a single email launch, easily and at scale.
USP: automate personalised email content that stands out of the inbox and that’s live at Open Time.
Tanya Laird founded Digital Jam 2014 and has been at the forefront of emerging creative technology spanning games, film, TV, comics, music, immersive theatre, Transmedia VR, AR and AI.
Digital Jam® brings together multiple industries, specialisms and expertise to create a new way of looking at challenges and find innovative strategic solutions.
USP: Delivering training and insights for beginners and pros on how to create and market entertainment content/IP/brands across multiple platforms and devices.
The founders formed the Coufme in 2015 with expertise reaching from market research to digital marketing.
Their creative team, combines technological, design and cultural understanding they turn ideas into businesses. Coufme’s approach is classical, such as the market research and the creation of a business plan. One of their products is Ellyot, is an online portal to discover, book and network across amazing work-spaces in London.
USP: They provide the best user experience and satisfaction from market research to digital marketing.
The founders formed SalesSeek after being unable to find an integrated Sales and marketing platform which provided clarity and visibility over the whole business. The collectively decided to build one.
SalesSeek is built to capitalise and extend three big waves of change in business: Users consumerization of software, managers want aligned sales and marketing and customers want immediacy, not intimacy.
USP: CRM and marketing software built to help teams attract engage and nurture hot leads, and drive deals through to wins.
Perfect Storm Media was founded in 2005 by Tom Nabielec pioneering the “Pay-per-Sale” business model as a superior alternative to “Pay-per-Click” upon noticing the advertising and marketing industries need for trustworthiness and accountability.
Perfect Storm Media was founded in 2005 with a simple goal in mind; to convert advertising expenses into sales commission on completed sales.
USP: Pay-per-Sale Search Engine Marketing.
Ken Leren founded Tech Essence in 2014, where he built the Marketing Town platform from scratch.
Tech Essence are an established as a marketing consultancy with the objective of helping businesses make informed decisions on measuring their campaign performance and digital spend with real-time measurement and optimisation.
USP: Marketing Town is the “Adwords” of performance marketing.
Prior to founding Localistico in 2014, Ricardo Varelo has worked in search and maps teams in Microsoft, Google and Yahoo.
Localistico’s objective is to provide business owners and chains with a tool that makes the editing of your profiles on the Internet quick and easy.
USP: Helps make local businesses easier to find online.
John Goldader and Alexander Browne founded Mygravity. John has more than 18 years of experience leading and building teams across cultures and in complex organisations and Alex has a background in facilitating large scale architecture governance and business case generation.
Mygravity bring leading solutions to optimise processes, products, and services without relying on having your data. They first product, My360 brings a new generation of Loyalty programme capability combined with personal data ownership.
USP: An integrated loyalty and marketing solution for businesses online and in-store.
Founded by Mark Wright and Lord Sugar after Mark won the apprentice in 2014.
Climb Online is devoted to delivering a service that is effective, transparent, accountable and friendly.
With a personalised approach, they help businesses of all sizes and levels of experience find more customers online, through targeted SEO, paid-search campaigns and social-media marketing programmes.
USP: a leading paid search, organic SEO and social media marketing company.
Edward Upton founded Little Data in 2014 and has a broad experience helping companies with business analytics, and building software tools with a simple user experience at their heart.
Littledata simplifies website tracking by providing intelligent, automated alerts and suggestions.
USP: Google Analytics reporting made easy.
Tim Boughton and Andy Cockburn founded Mention Me in 2012. Prior to Mention me, they both worked at HomeAway Holiday Rentals.
Mention Me is a customer acquisition platform for online businesses designed to maximise the potential of refer-a-friend.
USP: A customer acquisition platform for online businesses.
A Million Ads
Steve Dunlop founded A Million Ads in 2015. Steve Dunlop, previously worked for Global Radio, BBC and Bauer. Charlie Marshall has experience in technology and business.
A Million Ads is the new standard for data-driven creative, enabling brands to engage people with the right content at any given moment.
USP: Delivers dynamic creative and personalisation for digital audio.
Tom Elgar and Adam Elgar started Passle in 2012. They previously founded, built and exited two internet/software start-ups.
Passle helps create engaging and timely content. Best of all, this content is valuable to customers, prospects, employees and stakeholders.
USP: Passle enables knowledge-rich, time-poor professionals to demonstrate their expertise online.
Edward Barrow and Andrew Davies founded Idio. They both studied at the University of Warwick Business School and met in their 3rd year of university.
Idio helps major brands and media companies implement technology-driven solutions to supercharge their content’s effectiveness.
USP: Predicts the interests & intent of high-value customers, personalizing the digital and advisor experience for enterprise clients.
In 2009 Javier Buron and Alfredo Artiles formed Audiense after recognised the possibilities and challenges that remain for commercial organisations to this day.
The Audiense Connection Platform helps organisations to grow their customer and audience bases by identifying, understanding and connecting with highly granular segments, leveraging the IBM Watson cognitive computing platform to determine unique and powerful insights from audience data.
USP: Delivers unique consumer insight and engagement, helping organisations grow by identifying, understanding and connecting with highly granular audience segments.
Christina Richardson and Vitaly Yakovlev founded Openr in 2014. Christina has previous startups beginning her first one at 19 years old. Prior to Openr, Vitaly worked as an IT consultant.
Openr drive action from content shared – be it traffic, email subscriptions, polls, even payments. Openr is a personalised conversation starter, letting businesses engage the people that are already engaged with earned content.
USP: A disruptive, digital marketing tool that turns every page you share into a promotional message for your business.
Keshav Malani and Shruti Malani Krishnan
Powr of You
Powr of You was founded by Keshav Malani and Shruti Malani Krishnan. Keshav has over 6 years in tech and strategy and Shruti has over seven years’ experience spanning strategy, operations and technology consulting with Accenture.
Brands can learn about consumer behaviour with a unified view across devices and platforms, driving greater marketing ROI. Consumers can manage their entire connected digital life in one place and get a share of the revenues as rewards.
USP: A consumer intelligence tool that connects brands and consumers to learn and earn from their digital footprint.
Giles Palmer founded Brand Watch in 2006 which was devised to help organisations find and engage with online conversations that matter.
The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions.
USP: A social media monitoring system summarizing content on the web.
Jeffrey Merrihue founded MOFILM in 2008. Jeffrey has 15 years marketing experience with Nabisco and Kellogg’s around the world, as well as leading Initiative Media Europe and an Accenture Marketing Sciences as CEO.
People Powered Marketing by a community of creative & strategic talent that disrupts & innovates; building brands, better, cheaper, faster.
USP: Helps filmmakers create breakthrough work that gets them noticed globally while creating content for big brand social causes and original channels.
Mobile Web Ads
Mobads launched in 2006 and was founded by Kieran o’Keeffe.
Mobads is a mobile performance ad network whose aim is to provide global scale and ensure the best returns for all advertisers and publishers in our network.
USP: operates as a global advertising network.
Michael founded Otus Labs in 2012 as a way of simplifying the process of building perceptive applications and services.
Otus Labs simplifies the development of intelligent applications and services by providing technology that enables businesses to adapt to the differing motivations of their users and the ever-changing world around them.
USP: Utilises multiple aspects of AI to gain an understanding of the world.
Harkable was established in 2011 by Ashley Ford, Chris Harris, Will Francis after recognising that digital, social and technology were becoming one, and saw the need for a creative digital agency with social media and technology at its heart.
The Harkable team has a unique knowledge of social media marketing and their expert, award-winning consultants.
USP: A creative social technology company.
Locomizer was founded by Alex Polyakov, Alexei Poliakov in 2013.
Locomizer’s biology-inspired, patent-pending consumer profiling technology called AffinityBI is revolutionising the audience discovery. It translates individual historic geo signals into interest profiles – a new way to understand consumer affinity to real world activities. These can then be used for relevant targeting, matching and recommendations to maximise marketing ROI.
USP: a next gen customer-profiling platform that enables personalized targeting at a global scale.
Whichit was founded by in 2014 by Jonathan Gan, Yarden and Galit, with backgrounds in business, technology and design.
Whichit is an interactive content platform that enables publishers and marketers to increase user engagement, open new revenue streams & gain user-related insight. The company has a unique technology that profiles users based on their preferences and provides bespoke commercial incentives in real time.
USP: Whichit is a platform to create and publish Interactive Commercial Content.
Attest was founded in 2015 by Jeremy King. Jeremy was previously worked at McKinsey & Company and studied at Harvard Business School. He is involved in a range of startups.
Attest is an all-in-one platform. Unlike other survey products, you can send your questions out to our securely sourced respondent base and use our powerful analytics tools to give you even more insight and understanding.
USP: Conducts and offers high-volume market research and insights for data-driven companies.
HotJar was founded in January 2014 by David Darmanin. David is an entrepreneur and consultant that has generated hundreds of millions of dollars for small to large businesses over the last 12 years.
Hotjar develops intuitive and disruptive research and optimisation tools for web businesses. It helps its customers realise how visitors are really using their websites.
USP: Helps understand why website visitors are not converting, by leveraging technologies such as visitor playback, heatmaps, polls, and surveys.
The founders comprise of 2 coders, one publicist and a designer who decided to set up Hotstreet in 2013 after they looked for ways to help improve small businesses in Mexico.
Hotstreet is the solution to drive more traffic into your stores by using social media locally and engage with customers around your business.
USP: a web based platform that converts local behaviour into digital insights relevant for your business.
Mohammed and Jubair Jalil founded Syncspot in 2015 after acknowledging that discounting can damage long-term brand value and undermines margin.
SyncSpot helps retailers and brands increase in-store sales without the need for discounts. Using AI and automation technology reducing cost and increasing the effectiveness of a promotion by using real-time social data and previous purchase history.
USP: An AI platform that enables brands to improve the value of their promotions.
ignidata was founded by Pedro Vilela, Cristiano Viegas, Hugo Matinho in 2015 with backgrounds in business, technology and marketing.
ignidata is a marketing and advertising technology platform with a focus on consumer and market insights.
USP: Distribute, analyse and process streaming data in the form of market research, enabling business solutions that support the decision-making process.
Maxwell Painter co-founded Unrival in 2012 with Hue Painter. The started the company after a passion of wanting to enhance client and sales relationships through the use of diversified data.
Unrival is a B2B subscription service which provides inside information on companies, people, industries and professions. New and faster way for companies to easily identify unique sales opportunities and develop client relationships with inside information.
USP: A B2B insight agency helping to develop, refine and execute their sales and marketing strategy.
Sharad khandelwal and Oleksander Bondarev founded SentiSum in 2015. Alex is an entrepreneur and front-end engineer and Sharad has experience of product development, technical and leadership expertise.
SentiSum is a technology startup which is leveraging Artifical Intelligence and Big Data to help enterprises gain competitive advantage. Their current focus is to help clients reduce customer churn, improve user engagement and brand monitoring.
USP: Leveraging AI to drive customer engagement and conversion.
Lightvert was founded by Daniel Siden, Stephen Allen, Mike Wellings, and Christopher Jenkins in January 2015.
Lightvert is a digital out of home media technology company that offers ECHO, a digital outdoor advertising hardware. The product enables advertisers to display digital outdoor images without the use of billboards.
USP: A digital out of home (DOOH) media technology company.