Social media content is an integral part of business in 2016. Done well, it enhances your brand and brings in sales, loyal clients, and PR worthy news stories. Done badly, the damage to your business can be extensive.
An add-on, a bolt on, something we’ll get around to doing when we have a second, you’ve got to feel sorry for social media when it’s still treated this way by businesses. It’s not just small businesses that take this approach, many large organisations are also still acting this way too – but what has […]
66% of global Facebook users are active on the platform every day, equating to 1.1bn daily users. Each of these users spends an average time of 50 minutes a day across Facebook, Messenger and Instagram. These people aren’t just using a platform for browsing, they are social media addicts!
Posted on 4th November 2016 in Social Media.
Social media is a simple yet effective means of communication. There are a variety of ways small businesses can use this tool to their advantage, to market their brand, talk to customers and build business networks.
Social media has been around for well over a decade, it’s everywhere and it’s not going away anytime soon. As a business owner, it’s likely you’ve either, considered, dabbled or mastered social media platforms such as Facebook and Twitter. These can be fantastic options, but LinkedIn’s professional approach offers a different focus which can be […]
Over the past five years there has been a huge change in how we consume media and interact with brands. 2015 was the year of mobile where usage on handheld devices overtook desktop for the first time, heralding a significant change in the consumer’s path to purchase.
Posted on 1st November 2016 in Social Media.
When it comes down to marketing, selling ideas is better than selling anything else. The most amazing product can fail in the marketplace is the consumers aren’t emotionally involved in its story. Rather than sell an oven, sell how the oven will bring the family together. Instead of selling water, sell the story of it’s […]
Following her presentation at The Tech Expo 2016, Georgina Goode, group head of engagement and social media at Government Digital Service gives her advice on the use of social media as a direct tool for contextual interaction.
Popular online messaging services such as Whatsapp and Skype face tight regulation as the European Union are expected to enforce a crackdown on data privacy.
Employers need to have a robust social media policy to protect them against disciplinary action – as shown by a recent Employment Tribunal case regarding unfair dismissal. David Smith was recently fired after posting offensive comments on Facebook. In the case British Waterways Board v Smith, in August 2015, the employer argued it was fair […]