Marketing automation used to be simple. Send an email with an offer. Track which prospects clicked on the link and filled out the form on the landing page. Pass the right leads along to the sales team. Now that many marketers are asked to drive the customer experience, they are taking a more sophisticated approach […]
Posted on 30th August 2016 in Sales & Marketing.
Online retailers are focusing more on retaining existing customers than acquiring new ones, as the active customer retention rate reached a record high in the May to July period this year.
Ask the government’s Home Affairs Select Committee if social media companies have a responsibility to tackle extremism, and you’ll receive a simple answer. “Yes”.
You have the best products around, you have the brightest workforce, and you want to make sure that everyone knows about it. So you decide you want to do some PR work to bolster the current marketing and promotion you deal with elsewhere to help build you brand and your client base.
Most of us assume that we are rational, but are we really? Understanding this may be the key to successful selling and marketing in business.
In today’s digital age, products have become increasingly commoditised, requiring organisations to shift their focus towards ensuring the customer experience becomes their biggest differentiator.
Posted on 24th August 2016 in Sales & Marketing.
Do you think about sound much? If you love your music you certainly do but when it comes to running your business is it the first thing on your mind? Chances are it’s not going to be a priority; unless you are a DJ or running a new music label, but I think it should […]
Posted on 23rd August 2016 in Sales & Marketing.
Business customer expectations have been elevated. It’s about a customer experience where everything that goes into the process of buying a product or service matters. Whether that customer returns or refers you to others depends on their customer experience.
Posted on 22nd August 2016 in Sales & Marketing.
The retail industry is changing, and smaller businesses must adapt or die if they wish to remain competitive. As the number of products available for online purchase continues to soar, and with footfall down on Britain’s high streets, the question remains – how can firms carve a niche for themselves and drive customer loyalty?