Almost three-fifths (59%) of large UK retailers are unable to link online and in-store behaviour and sales.
Businesses operating in today’s ever-changing, fast-growing and intensifying digital age must place focus not only on investing in offline marketing via traditional channels, but also in the new and evolving online channels.
In this day and age any self-respecting business will have invested in crafting a process to gather and analyse information available within the organisation. Management teams will have reoccurring slots blocked out on their calendars to review the data collected in order to gain an in-depth understanding of the performance of the company. The reports are also a key asset when it comes to informing decisions on day-to day operations, future strategy and investments.
You are likely to have heard of Pay-Per-Click (PPC) but may be unsure whether it is the right thing for your business and how you would use it. As with most marketing campaigns there are pros and cons and an unbiased view is helpful to determine the benefits.
Posted on 14th April 2015 in Internet Marketing .
Web analytics tells you all sorts of useful details about your online performance and ‘bounce rate’ is especially useful for the owners of small ecommerce sites. The metric is easy to understand and can quickly highlight potential issues with the quality of your traffic or the performance of your website.
Social media may be fun and exciting — but it is no substitute for traditional marketing. No company will build a business by social alone; it has to be done in conjunction with other marketing tools such as SEO, email marketing and PR.
That does not, however, mean that companies should ignore social either; indeed in markets such as IT and media, social activity is essential to prove business credibility.
If you survey 100 business owners, at least 90 percent of them would say their biggest challenge is marketing and more specifically, creating a marketing message that converts to new clients. It is often challenging to conceptualize the entire being of your company in a message that is going to have the greatest impact on the largest number of your ideal clients while being completely authentic and congruent to who you are and want to be seen as in the market place.
It goes without saying that tracking ROI is key to good marketing, but what many don’t consider is that tracking the wrong R on your I can end up costing you more than not tracking it at all.
We are endlessly told that hard work creates more profit. Work harder to create more profit in your new business. Does more work really mean more profit? Do we have to put in ludicrously long hours to be successful?
The Digital Marketing Show is over for another year. Thousands flocked to ExCel, London for the essential resource for the marketing professional looking to boost sales using search, social and email, to learn how to ‘go mobile’, to gain access to the experts, to find the best in class suppliers and get digital marketing advice & tips.