2010 is shaping up to be another year of economic and political uncertainty. Janet Titterton, Business Planning Director at Collinson Latitude, will in this article look at the ways in which businesses across every sector will need to look toward incremental revenue streams in order to capitalise on the online customer journey and provide a more convenient and seamless user experience, if they are to maximise growth.
Every business needs a strategy that defines what the business is and how it goes about delivering customer and shareholder value. Fine. But the strategy should readily translate into core plans to move the business forward: only some of which directly relate to growth.
With no great surprise your competitors are also looking to grow their way out of the recession. So what can you learn from them to drive more successful and sustainable growth for your business?
Posted on 30th October 2009 in Growth.
Doug digs deep into advanced online marketing tactics: the essential lessons that every entrepreneur needs to understand. Finding fast growth, effective and affordable channels to reach customers is critical to any business; but especially so for growing businesses during a recession. Doug and his team provide expert training on; the secret of pay-per-click success, search engine marketing, expert SEO techniques, the rules of true affiliate marketing campaigns and how to build a business on Twitter. Doug demonstrates how the Internet has leveled the playing-field between your business and your largest competitors and why there has never before been an opportunity like that which exists for today’s businesses.
IT and communications technologies now sit at the heart of every business, no matter what size your company is, where you are based, or which sector you operate in. As a result, getting it right, not just as you start up the company but also as you grow, is essential in helping you improve efficiency, get a better return on your investments and compete effectively.
Posted on 27th August 2009 in Growth.
There’s a major problem with greed: it is difficult to kill. Those that are genuinely not greedy are rare. They are respected but they are rare. Those that “have” can afford the moral high ground of disrespect for the greedy. Those that “have not” are righteously angry with the greedy, but are also more often than not readily hypocritical if and when their chance comes. Human nature is simple we look after our own first and others second.
Smith & Williamson, the accountancy and financial services group, has today announced an alliance with Quickstart Global, a service provider to entrepreneurial and growth businesses seeking access to international resources and markets. The alliance will support businesses seeking to establish themselves overseas using Quickstart Global’s In-House Anywhere™ solution.
Posted on 3rd June 2009 in Growth.
When planning to grow a business caution and care are needed. Growth has its risks, but the right strategy can deliver stability and long-term profits. The first stage to growing any business is to identify the opportunities for growth through analysing the company’s turnover, market share, profit, sales, strengths, weaknesses, opportunities and threats.
Through many years of working with the cream of Britain’s entrepreneurs, Cranfield faculty have identified six key barriers to growth — and how they can be successfully overcome. Barrier 1: The Planning Vacuum Barrier 2: Muddled Marketing
Your business is now on the move. The decision was made to move beyond the 20 person ‘boutique’. Shouldn’t be too much of a problem should it? Culturally, there are all sorts of changes. The small organisation is tribal — everyone knows everyone else, well. Everyone ‘mucked in’ doing what needed doing; the atmosphere was like a top sports team. The company is increasingly a place of specialists and of employees — the latter being solid and conscientious rather than versatile, imaginative and passionate. Balanced against this loss (a loss many entrepreneurs feel intensely) is a greater stability.
Overdrafts, bank loans and equity funding are the routes most owner-managers and FDs of smaller companies in the UK (e.g. those under £10m turnover) think of when they need to review how business is funded, or indeed, when they hit cashflow problems. Tracey Ewen, Managing Director, IGF Invoice Finance, one of the UK’s leading independent commercial finance houses, assesses the option, beyond these traditional methods, of invoice finance.