The Monday Revolution, says David Mansfield, visiting professor at Cass Business School, is a state of mind to apply on the first day of the week. It’s a metaphor for recognising that some things need to change. It’s an approach that relies on simple steps to achieve smart ways of getting things done. To illustrate what […]
Posted on 13th November 2017 in Bits & Bytes.
How much does price matter to your business? How often do you review your pricing strategies to achieve the optimum relationship between volume and margin? David Mansfield, visiting professor at Cass Business School has some answers.
Posted on 20th September 2017 in Bits & Bytes.
Great companies manage their brands extremely well. A strong brand will endure, take hard knocks, recover and allow its values to endorse other products. Virgin is probably the best example of how to do it. There are many factors we should take account of when building a brand and setting out to capture market share. […]
Posted on 6th July 2017 in Bits & Bytes.
Hard earned reputations are easily lost, says David Mansfield, visiting professor at Cass Business School. We all know that. There are many aspects within our control to ensure we maintain and enhance how others see us. Yet sometimes it’s too easy to grab an opportunity without thinking about how things might turn out.
Posted on 31st May 2017 in Bits & Bytes.
There are many things you can do to ensure a motivated workforce but one of the most difficult to get right is the thorny issue of pay and reward, says David Mansfield, visiting professor at Cass Business School.
Posted on 6th April 2017 in Bits & Bytes.
I find the actions of companies compelling reading! From Enron to Tesco you couldn’t make it up. We stand back incredulous that despite all the checks and balances boards full of worthy, highly experienced people, still manage to preside over some monumental screw ups, says David Mansfield, visiting professor at Cass Business School
Posted on 22nd March 2017 in Bits & Bytes.
If you don’t invest in digital, and fully embrace it, says David Mansfield, professor and founder of The Drive Partnership, you’ll pay the price. Today, companies are judged by their digital presence.
Posted on 22nd February 2017 in Bits & Bytes.