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Free Internet Marketing Masterclass
There is a school of thought that ‘recessions are optional’ – if you think that you are going to suffer from the downturn then you probably will!
At the Ideal Business Show Wales we understand how difficult it is to run a business, especially when times are hard.
There is no doubt that the housing market is dropping and for the first time since the dotcom crash over five years ago the UK economy is looking vulnerable to downturn.
The credit crunch has restricted access to finance and economists are divided about what will happen over the next 12 months.
Therefore at this year’s event we are looking to provide expert advice from seasoned professionals, advice that visitors can take home and implement in their own businesses.
No key-notes – Just Practical Advice on what you can do to make sure that your business can:
• Survive
• Profit
• Grow
Internet Marketing Masterclass
The Internet has changed the way we do business, forever, never before have people been able to communicate to such large numbers for such small amounts of investment.
On 3rd September the National Indoor Athletic Centre, Cardiff will play host to some of the leading online marketing experts in the UK.
What are they speaking about at the Free Internet Marketing Masterclass:
• Andrew Girdwood, Head Of Search, bigmouthmedia
How to avoid the pit falls of social media marketing: Andrew will look at the challenges that social media marketing brings. He'll address such issues as the legality or illegality of some methods of social media marketing, trying to measure the success or failure of social media and whether social media campaigns can be ported across different verticals or geographies.
• Andrew Pinnell, Managing Director, Impress Media Limited
The Internet: A Marketing Approach: Andrew Pinnell’s introductory presentation charts the evolution of the internet from its humble beginnings to its current status as THE most effective marketing tool. Utilising footage from marketing experts the world over and a host of genuine case studies from hardened entrepreneurs, the presentation offers key guidelines to companies looking to make the internet the hub of their marketing strategy. The 45 minute presentation will be littered with tips on how to structure, design and manage a website, and will explore the implications that an internet marketing strategy has for the entire business.
• Chris Smart, PayPoint.net Internet Payment Services
Getting started in e-commerce: With an estimated £46 billion spent by UK consumers via the internet in 2007, it’s becoming increasingly important for businesses to sell their products and services online. Before you can start selling over the internet there are several things that need to be in place.
Here we will take you through the steps required to accept payments online – identifying the best option for your business; how to effectively implement; and addressing steps to improve security.
• David White, CEO, Weboptimiser Media Ltd
Search Engine Marketing Audit: David White will share processes for managing your search marketing strategy to get the most from natural and pay per click search as well as top tips for coordinating a search agency. Using his insider knowledge, delegates will be able to learn from his strategies and tactics to really make a success of their search campaigns, whether managed in-house or by an outside agency.
David will provide action plans with process flow charts to share the tools that can enable companies can maximize their search strategy. For instance, for Pay per Click David will explain the seven critical elements from how to manage project set up to copy testing through to measuring campaign effectiveness.
Click here to see a short film of David White talking about how Google works at our Search Marketing event in February 2007.
• Dean Russell, Expert in Web 2.0 and Social Marketing
Digital Marketing And You: Dean’s expertise is in Web 2.0 and Social Media Marketing has already been proven across many brands (ebay; HP; Gillette; Motorola) so he knows the good, the bad and the ugly of modern digital marketing. He explores usability best practice and both concept, and measurement of ‘word of mouth’
• John Straw, digital Guru
Is a smarter Google the end of marketing as we know it?: Google is causing the commercial world to change – the problem is that as a smaller business you can’t afford to appoint Accenture or Mackinseys (or indeed the speakers we have lined up for the conference) for advice, but you need to be aware of the changes that will affect your business and what you can do to ensure that you are ready to compete. Most purchasing decisions, consumer and business start with a Google search. What if Google got a lot smarter and could help people verify marketing messages? What if you could ask Google real questions like “what is the vitamin c content of Ribena”? Is the age of spin as good as dead? John Straw will address how the rules are changing and what you need to do to get ready for Business 3.0
• Rob Shaw, Managing Director, Latitude White
Driving Pay Per Click Advertising Success For SME's: Latitutude White's Rob Shaw highlights opportunities and advantages of PPC for small businesses and show how to avoid common pitfalls in paid search advertising. Rob will also explore the ways that SME's can profitably tap into search marleting products and techniques currently being used by much larger companies. If you have a website but have ruled out search marketing as 'too costly' or want to explore how to take your current internet advertising to new heights this talk is for you.
To attend this FREE event fill in your details in the information request form above.