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		<title>Fresh Business Thinking | Business Advice | Marketing</title>
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				<title><![CDATA[One In Four Small To Medium UK Businesses Using Social Media To Connect With Customers ]]></title>
				<description><![CDATA[09/02/2010

By Claire Armitt, Daryl Willcox Publishing

[b]One in four small to medium sized businesses in the UK are using social media to connect with customers,[/b]  according to new research published by Daryl Willcox Publishing.  The survey - entitled ‘How Do Small to Medium Businesses Market Themselves?’ revealed that 27%...]]></description>
				<link>http://www.freshbusinessthinking.com/business_advice.php?AID=4531</link>
				<pubDate>1265673600</pubDate>
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				<title><![CDATA[Visibility Is Good.  Credibility Is Better.]]></title>
				<description><![CDATA[08/02/2010

By Mindy Gibbins-Klein

This winter there has been a lot of talk about [b]‘visibility’.[/b]  For the purposes of this though, I’m not talking about whether you can see out of your windscreen when it has frosted over.  The kind of [b]visibility[/b] that has become a trendy subject is about...]]></description>
				<link>http://www.freshbusinessthinking.com/business_advice.php?AID=4571</link>
				<pubDate>1265587200</pubDate>
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				<title><![CDATA[Innovation – In Threes]]></title>
				<description><![CDATA[05/02/2010

By Roger Browne, Managing Director, Futurology Limited

There’s an old joke that describes two men walking across the savannah in Africa when they spy a hungry looking lion. The lion starts to approach them and they fear for their lives. One of the men takes off his rucksack, produces a pair...]]></description>
				<link>http://www.freshbusinessthinking.com/business_advice.php?AID=4551</link>
				<pubDate>1265328000</pubDate>
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				<title><![CDATA[Public Relations For Law Firms – Be Proactive Not Reactive ]]></title>
				<description><![CDATA[05/02/10
 
By Giselle Daverat, Byfield Consultancy 

What exactly is [b]Public Relations?[/b] The Oxford English Dictionary describes it as: the business of creating a good public image for an organisation or famous person.  I believe this to be true – public relations is about building one’s reputation, however it is...]]></description>
				<link>http://www.freshbusinessthinking.com/business_advice.php?AID=4544</link>
				<pubDate>1265328000</pubDate>
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				<title><![CDATA[Top Tips For Marketing Success]]></title>
				<description><![CDATA[03/02/2010

By Kursha Woodgate

[b]Definitions of marketing[/b] are plentiful.  For small business owners, most would agree that [b]marketing[/b] is about generating sales opportunities so that your businesses can grow.  Concepts such as brand building and customer relationship management may seem slightly more nebulous in terms of immediate impact on revenue,...]]></description>
				<link>http://www.freshbusinessthinking.com/business_advice.php?AID=4509</link>
				<pubDate>1265155200</pubDate>
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				<title><![CDATA[Top 10 Branding Tips]]></title>
				<description><![CDATA[03/02/2010

By Mark Artus, CEO of 1HQ

1. Your brand is more than a logo; it’s the embodiment of your business amongst its customers and the focal point around which their opinions form.  Think of it as a living thing that needs constant nurturing to ensure healthy growth.

2. Be crystal clear...]]></description>
				<link>http://www.freshbusinessthinking.com/business_advice.php?AID=4506</link>
				<pubDate>1265155200</pubDate>
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				<title><![CDATA[Top Tips To Protect Your Brand]]></title>
				<description><![CDATA[29/01/2010

By Mark Kingsley-Williams, Director, [b]Trade Mark Direct[/b]

Your [b]business’ name or logo[/b] is a vital part of your corporate identity – it appears on everything from your office door, to all your stationary and marketing materials - despite this, alarmingly few businesses are taking the fundamental step of registering theirs with...]]></description>
				<link>http://www.freshbusinessthinking.com/business_advice.php?AID=4455</link>
				<pubDate>1264723200</pubDate>
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				<title><![CDATA[Development  And Launch Of New Products]]></title>
				<description><![CDATA[28/01/2010

By Andrew Lester, Managing Partner, Carr-Michael

A common response when asking if a company is making progress is to hear of the latest new products (or lack of) that are being launched.  The [b]development and launch of all new products[/b], or upgrades to existing ones has become a major part...]]></description>
				<link>http://www.freshbusinessthinking.com/business_advice.php?AID=4423</link>
				<pubDate>1264636800</pubDate>
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				<title><![CDATA[Making Telemarketing Work For You ]]></title>
				<description><![CDATA[25/01/10 

By Denise Effenberg, Managing Director of Teleleads

It makes sense for companies to proactively look for new business rather than rely on customers finding them.  How can businesses formulate a cost effective [b]telemarketing[/b] campaign that generates relevant business leads?

Denise Effenberg, Managing Director of Teleleads, provides some key pointers.

You have...]]></description>
				<link>http://www.freshbusinessthinking.com/business_advice.php?AID=4412</link>
				<pubDate>1264377600</pubDate>
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				<title><![CDATA[Referral Marketing: Top Ten Ways Others Can Promote You]]></title>
				<description><![CDATA[20/01/10

By Ivan Misner

Has anyone ever said to you, “If there’s anything I can do to help you with your business, let me know”? And was your response “Thank you. Now that you mention it, there are a few things I need”? Or did you say, “Well, thanks, I’ll let you...]]></description>
				<link>http://www.freshbusinessthinking.com/business_advice.php?AID=4370</link>
				<pubDate>1263945600</pubDate>
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