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            <title>Fresh Business Thinking | Business Advice | Marketing</title>
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                    <title>Fresh Business Thinking</title>
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                            <title><![CDATA[Digital Confusion Will Pave Way For A Marketing Industry Shake Up]]></title>
                            <description><![CDATA[19/08/10

By Claire West

A report by North West Vision & Media recently stated that "Buyers , especially less experienced ones, are limited by their own knowledge of the sector and the options available to them."  The report, entitled Creative Currency, also concluded:  "With the consumer environment and technology developing...]]></description>
                            <link>http://www.freshbusinessthinking.com/business_advice.php?AID=6587</link>
                            <pubDate>Thu, 19 Aug 2010 00:00:00 +0100</pubDate>
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                            <title><![CDATA[Is Article Marketing Dying As The Use Of VideoSoars?]]></title>
                            <description><![CDATA[13/08/10

By Eric Gruber 

It seems that a lot of people are questioning whether article marketing as a lead generation tool is "dying" because of video.  Here's realproof that article marketing is alive and kicking... 

1. Key Organization Founder Denise Landers became a key contributor to Entrepreneur Magazine's website. www.Entrepreneur.com...]]></description>
                            <link>http://www.freshbusinessthinking.com/business_advice.php?AID=6552</link>
                            <pubDate>Fri, 13 Aug 2010 00:00:00 +0100</pubDate>
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                            <title><![CDATA[Managing The Middle East's Media]]></title>
                            <description><![CDATA[13/08/2010

By Andrew Mackay, Director of International Insights

How can Middle East PR consultants be taken seriously as professional communicators when we can't even get the basics right?  Until we do, says Andrew Mackay, an Abu Dhabi based director of International Insights, part of the All About Brands plc group, the...]]></description>
                            <link>http://www.freshbusinessthinking.com/business_advice.php?AID=6445</link>
                            <pubDate>Fri, 13 Aug 2010 00:00:00 +0100</pubDate>
                    </item>                    <item>
                            <title><![CDATA[Where Now For The Media Sector?]]></title>
                            <description><![CDATA[13/08/2010

By Allan Biggar, Founder and Chairman, All About Brands Plc

The traditional media scene is facing unprecedented changes, like few other industry sectors.  In the second of two articles for this month's Fresh Business Thinking marketing newsletter,  Allan Biggar, Founder and Chairman of All About Brands plc, a specialist...]]></description>
                            <link>http://www.freshbusinessthinking.com/business_advice.php?AID=6443</link>
                            <pubDate>Fri, 13 Aug 2010 00:00:00 +0100</pubDate>
                    </item>                    <item>
                            <title><![CDATA[Whither The Media?]]></title>
                            <description><![CDATA[13/08/2010

By Allan Biggar, Founder and Chairman, All About Brands Plc

The traditional media scene is facing unprecedented changes, like few other industry sectors.  In the first of two articles for this month's Fresh Business Thinking marketing newsletter, Allan Biggar, Founder and Chairman of All About Brands plc, a specialist branding...]]></description>
                            <link>http://www.freshbusinessthinking.com/business_advice.php?AID=6442</link>
                            <pubDate>Fri, 13 Aug 2010 00:00:00 +0100</pubDate>
                    </item>                    <item>
                            <title><![CDATA[How To Use Your Marketing Budget Wisely Through The Downturn]]></title>
                            <description><![CDATA[20/07/2010

By David Holt

David Holt, business development manager of social media and search engine optimisation (SEO) specialist Amplify, gives practical tips for business owners and entrepreneurs on how they can squeeze the most from SEO and capitalise on social media explosion.

As any business owner knows, cost reductions were and still are...]]></description>
                            <link>http://www.freshbusinessthinking.com/business_advice.php?AID=6303</link>
                            <pubDate>Tue, 20 Jul 2010 00:00:00 +0100</pubDate>
                    </item>                    <item>
                            <title><![CDATA[Building Reputation]]></title>
                            <description><![CDATA[16/07/2010

CEOs globally agree that public trust in business has deteriorated and its reputation has suffered in the aftermath of the banking crisis.  But companies can take steps to rebuild confidence and to win back hard-won trust, argues Allan Biggar, Founder and Chairman of All About Brands plc, a specialist...]]></description>
                            <link>http://www.freshbusinessthinking.com/business_advice.php?AID=6251</link>
                            <pubDate>Fri, 16 Jul 2010 00:00:00 +0100</pubDate>
                    </item>                    <item>
                            <title><![CDATA[Communicating In A Downturn]]></title>
                            <description><![CDATA[16/07/2010

Managing change and then communicating it effectively in times of uncertainty is as important as the transformation itself - even if the news is sometimes unpalatable, argues Bridget Biggar, Managing Director, Management Intelligence, a member company of All About Brands plc, an international  marketing services and communications consultancy.

One of...]]></description>
                            <link>http://www.freshbusinessthinking.com/business_advice.php?AID=6250</link>
                            <pubDate>Fri, 16 Jul 2010 00:00:00 +0100</pubDate>
                    </item>                    <item>
                            <title><![CDATA[The World Cup: Putting Nations On The Map]]></title>
                            <description><![CDATA[16/07/2010

Country branding is becoming ever more important, and the opportunity to profile a nation doesn't come much better than the World Cup.  AAB Chairman Allan Biggar looks at how the real winners of the tournament were the smaller participating countries which look forward to far greater returns than those...]]></description>
                            <link>http://www.freshbusinessthinking.com/business_advice.php?AID=6246</link>
                            <pubDate>Fri, 16 Jul 2010 00:00:00 +0100</pubDate>
                    </item>                    <item>
                            <title><![CDATA[Why Do Boards Fail?]]></title>
                            <description><![CDATA[16/07/2010

Reflecting on some spectacular corporate governance failures, Bridget Biggar, Director of HR consulting firm Management Intelligence, argues that it is time to put Boards under the same performance criteria as other management teams.

A litany of recent corporate governance failures suggest that there appears to be a problem with how many...]]></description>
                            <link>http://www.freshbusinessthinking.com/business_advice.php?AID=6245</link>
                            <pubDate>Fri, 16 Jul 2010 00:00:00 +0100</pubDate>
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