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                            <title><![CDATA[Holy Grail Of Online Marketing - Fresh, Relevant Content]]></title>
                            <description><![CDATA[23/01/2013

By Nick James, Fresh Business Thinking

Quality content can establish your brand as a trusted source of information and position you as a thought leader for your industry.

It will get indexed by the search engines and deliver relevant visitors who in turn will share it via social media networks or by...]]></description>
                            <link>http://www.freshbusinessthinking.com/business_advice.php?AID=11233</link>
                            <pubDate>Thu, 23 Jan 2014 00:00:00 +0000</pubDate>
                    </item>                    <item>
                            <title><![CDATA[Content &#8212; The Gift That Keeps On Giving]]></title>
                            <description><![CDATA[23/01/2013

By Nick James, Fresh Business Thinking

Nearly four years ago we published an article entitled: What is a Sales Strategy?

Since then this article has been read by over 3,000 people. The Google Analytics snapshot below shows how this article continues to be read over time.

The majority of visitors reading this article...]]></description>
                            <link>http://www.freshbusinessthinking.com/business_advice.php?AID=11173</link>
                            <pubDate>Thu, 23 Jan 2014 00:00:00 +0000</pubDate>
                    </item>                    <item>
                            <title><![CDATA[Engaging Content For Business Owners]]></title>
                            <description><![CDATA[23/01/2013

By Nick James, Fresh Business Thinking

If you have a website or blog then in today&#8217;s online world you are a publisher and to succeed online you need to behave like a publisher rather than a marketer.

However that&#8217;s easier said than done if you don&#8217;t have the internal resource or expertise.

Fresh...]]></description>
                            <link>http://www.freshbusinessthinking.com/business_advice.php?AID=11171</link>
                            <pubDate>Thu, 23 Jan 2014 00:00:00 +0000</pubDate>
                    </item>                    <item>
                            <title><![CDATA[If Google Thinks Content Is King &#8211; Then It Is!]]></title>
                            <description><![CDATA[23/01/2013

If you want your business to be found online then you need to be at the top of the search engine results pages (SERPS). To achieve this, your website or blog needs to have; relevant, fresh, quality content.

Search Engines algorithms are aimed at helping people find "high-quality" sites that add...]]></description>
                            <link>http://www.freshbusinessthinking.com/business_advice.php?AID=10945</link>
                            <pubDate>Thu, 23 Jan 2014 00:00:00 +0000</pubDate>
                    </item>                    <item>
                            <title><![CDATA[The Personalised Internet And What It Means For Business]]></title>
                            <description><![CDATA[19/06/2013

By Max Kossatz, CEO and co-founder of archify


Despite its relatively short life, the internet has already gone through several iterations. From the dot.com boom, to web 2.0 and the &#8216;internet of things&#8217;, how users and businesses experience and make use of the internet is constantly in flux. Throughout this time,...]]></description>
                            <link>http://www.freshbusinessthinking.com/business_advice.php?AID=11941</link>
                            <pubDate>Wed, 19 Jun 2013 00:00:00 +0100</pubDate>
                    </item>                    <item>
                            <title><![CDATA[How To Secure Investment For Your Business]]></title>
                            <description><![CDATA[19/06/2013

By Guy Rigby, head of the entrepreneurial services group at Smith & Williamson


Raising equity finance is often a lengthy and arduous process that can absorb the management team, so you&#8217;ll need to be focused and prepared. Whether you choose a business angel, an institutional investor or even a corporate investor,...]]></description>
                            <link>http://www.freshbusinessthinking.com/business_advice.php?AID=11932</link>
                            <pubDate>Wed, 19 Jun 2013 00:00:00 +0100</pubDate>
                    </item>                    <item>
                            <title><![CDATA[Equity Funding: Does Your Business Need Or Want It?]]></title>
                            <description><![CDATA[19/06/2013

By Brian Livingston, Head of Mergers and Acquisitions at Smith & Williamson


It is sometimes assumed that raising external equity is a prerequisite to business success. For many businesses it is an option that is neither desirable nor indeed achievable.

Most businesses start with very limited funding, typically provided by the founder,...]]></description>
                            <link>http://www.freshbusinessthinking.com/business_advice.php?AID=11931</link>
                            <pubDate>Wed, 19 Jun 2013 00:00:00 +0100</pubDate>
                    </item>                    <item>
                            <title><![CDATA[The Role Of Venture Capital And Private Equity: Assessing The Options]]></title>
                            <description><![CDATA[19/06/2013

By Simon Beavis, Corporate Finance Manager at Smith & Williamson


The private equity world comprises a myriad of investors and funds that make equity investments directly into privately owned businesses. 

Venture capital (VC) is a subset of private equity. It is normally provided to early stage businesses with high growth potential,...]]></description>
                            <link>http://www.freshbusinessthinking.com/business_advice.php?AID=11930</link>
                            <pubDate>Wed, 19 Jun 2013 00:00:00 +0100</pubDate>
                    </item>                    <item>
                            <title><![CDATA[Looking To The Crowd]]></title>
                            <description><![CDATA[19/06/2013

By Guy Rigby, head of the entrepreneurial services group at Smith & Williamson


Access to funding still isn&#8217;t easy for the UK&#8217;s small and medium sized enterprises, aka SMEs. With most businesses unwilling or unsuited to raising traditional venture or growth capital, and with an ongoing scarcity of bank loans and...]]></description>
                            <link>http://www.freshbusinessthinking.com/business_advice.php?AID=11924</link>
                            <pubDate>Wed, 19 Jun 2013 00:00:00 +0100</pubDate>
                    </item>                    <item>
                            <title><![CDATA[Judge Interview: Tom Riordan]]></title>
                            <description><![CDATA[By Marcus Leach

With registration for the 2013 Great British Entrepreneur Awards officially open Fresh Business Thinking caught up with one of the awards' judges, Tom Riordan.

Tom became the youngest ever Chief Executive of Leeds City Council in August 2010, and was not slow in making his mark as he sets...]]></description>
                            <link>http://www.freshbusinessthinking.com/business_advice.php?AID=11938</link>
                            <pubDate>Tue, 18 Jun 2013 00:00:00 +0100</pubDate>
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