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Confidence In SaaS Increases By 62% Amongst Small And Medium Businesses

07/04/2010

By Lea Pachta

- New research reveals the impact of the recession on Software as a Service (SaaS), with hosted CRM proving most popular with small and medium enterprises (SMEs) -

A recent survey conducted by Really Simple Systems, the UK's largest hosted CRM vendor, has revealed that small and medium sized enterprises are embracing hosted applications at a faster rate than ever. The annual survey questions SME business owners, directors, sales, marketing and IT managers, on their views of SaaS and the reliability of the products currently available in the market.

From a sample of 466 respondents, the majority from small and medium sized organisations with less than 50 employees, 62 percent report increased confidence in hosted applications between March 2009 and March 2010. This is mirrored by the 62 percent who agreed that hosted applications had been made a more attractive proposition by the current state of the economy.

John Paterson, CEO of Really Simple Systems comments, "These figures very much reflect our day to day experience in the marketplace. The economic instability over the last 18 months has sharpened SMEs' search for value for money; hosted systems' pricing and fast ROI offers them an extremely attractive solution."

Paterson continues, "Our survey revealed that 80 percent of respondents agree that hosted systems require less internal IT-support. This is key in showing how SaaS is being realised as a means of dramatically reducing IT overheads and removing the burden of system maintenance for small organisations who would rather allocate that resource to developing the business. Furthermore, the added advantage of SaaS is that business-critical information is readily available at all times, from any computer with internet connectivity, allowing more flexible working across the business."

The survey confirmed that hosted CRM continues to outshine ERP, Payroll, HR and Manufacturing as the preferred... continued on page two >

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