UK's leading creative companies head to Brazil
By Daniel Hunter
A group of UK creative companies are set to embark on a mission to Brazil in a bid to demonstrate UK creativity and boost trade.
Led by UK Trade & Investment (UKTI) the group will meet Brazilian companies and personally meet the Secretary of Culture for the State of São Paulo, Marcelo Mattos Araújo.
Companies include those from the film, TV, music and digital sectors.
UK Trade & Investment chief executive Nick Baird said: “Brazil creates huge opportunities for British businesses. The UK has one of the world’s largest and most successful creative industries sectors.
“Exports of UK creative services total just under £9 billion and British creative influence, including in Brazil, is highly regarded. The international success for TV series such as Downton Abbey, to films like the Harry Potter series and the popularity of British music overseas is proof of this.
“This year the eyes of the world have been on the UK for the London 2012 Olympic and Paralympic Games and our creative industries, showcased so brilliantly by Danny Boyle at the London 2012 Opening Ceremony, are generating an even greater buzz. The time is right to trade with our international partners.“
The Brazilian creative sector accounts for 2.5% of the Brazilian GDP and has grown by about 500% in the last decade. In January 2011 a Creative Industries Secretariat was created in Brazil by President Dilma Roussef to further increase the growth in this sector.
Additionally, a new report, due to be published on Friday, suggests that Brazil’s media and entertainment industry is fast developing. With a growing middle class, there is an increasing appetite for content.
The report, written by the Economist Intelligent Unit and commissioned by UKTI, cites PwC research which says Brazil’s total spend on media and entertainment grew by 56 per cent between 2006 and 2010, compared to... continued on page two >