UK's biggest retailer and Europe's largest wildlife charity unite to save the rainforest
By Ben Simmons
Tesco and the RSPB have fomented a 'ground-breaking partnership' called ‘Together For Trees’ to help protect rainforests around the world.
Deforestation is a major cause of climate change - it causes more carbon dioxide to be released into the atmosphere than the world’s transport sector.
Aviary Bird of a Ledge, by Chris Favero. Some Rights Reserved
The UK’s biggest retailer and Europe’s largest wildlife conservation charity have teamed up to increase awareness of the deforestation crisis and raise essential funds to support on-the ground conservation work to tackle the problem.
Together For Trees aims to raise over £1million for the RSPB in its first year. Customers will be able to help save endangered rainforests every time they re-use a bag.
Tesco has a world-leading climate change strategy and will become a zero carbon business by 2050. In 2011, for the second year in a row, Tesco was named the top retailer in the world for its efforts in tackling climate change, according to the industry-renowned Carbon Disclosure Project.
“Climate change will only be tackled if ordinary people feel the battle can be won and believe they can play a part," said David North, Tesco UK Corporate Affairs Director. "That’s why this partnership is so exciting. Working hand-in-hand with the RSPB we can give our customers the confidence to make a big difference through millions of individual actions: re-using carrier bags rather than taking new ones and then donating the Green Clubcard Points they earn to Together for Trees. Our customers will trust this scheme because it brings together the UK’s most popular retailer with the UK’s most popular conservation organisation - a winning team.”
Martin Harper, Conservation Director at the RSPB, adds: “Rainforests are amazing places and saving them has never been more urgent - huge areas continue... continued on page two >