Ogone opens European e-commerce markets to US companies
By Thomas Eason
Ogone, specialists in online payment services has opened its US office this week, and appointed James Byler as the regional head for North America. Byler’s first and top priority will be to open the European e-commerce markets to US companies and secondly to establish local partnerships to further Ogone’s distribution network in the US.
With Europe, Asia and Latin America experiencing continued growth in e-commerce, Ogone is offering US-based companies an opportunity to maximize their revenue streams by selling online, or via mobile device, through local payments in these markets. In 2012, online sales in Europe are forecast to grow by 16.1% to reach Ä232.76bn compared with the US which is growing by just 9% per annum and set to reach $242bn in 2012.*
Ogone can also help US companies lower their international and cross-border fees through processing credit card transactions in domestic markets. Additionally, companies can benefit from lower operational costs in terms of fraud, chargeback and outsourced-risk through Ogone’s fraud prevention tools as well as future-proofing their business as Ogone is committed to providing new payment types as consumers adopt them.
Ogone currently helps over 35,000 customers operate internationally in 45 countries through its connections through certified links with more than 200 different banks and acquirers. These connections allow international payments as well as local payment methods, such as ELV and giropay in Germany, Carte Bleue in France, iDeal and Machtigingen in the Netherlands, Bancontact/Mister Cash in Belgium and local payment methods in India and the Middle East. Payment pages in local languages and with local currencies also increase conversion rates and are part of the Ogone package.
James Byler, appointed to the newly-developed role of Regional Head of North America for Ogone, is a seasoned entrepreneur with over 15 years experience in the payment, technology and financial industries. He... continued on page two >