LivePerson Introduces the Latest Innovations in Online Engagement
By Thomas Eason
LivePerson, Inc. (NASDAQ: LPSN), a provider of real-time chat, voice and content solutions that increase conversions and improve customer experience, today announced several new innovations in online engagement. These new capabilities enhance the intelligence, extend the reach, and improve the efficiency of online chat.
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Shown to increase online sales by up to 20 percent, and average order size by up to 35 percent in many use-cases, LP Chat allows online businesses to have proactive, personalised chats with prospects and customers across multiple channels, including websites, social media and mobile devices.
"At LivePerson, we strive to continuously raise the bar in chat innovation so that our customers can experience new levels of success in their online businesses," said Robert LoCascio, CEO, LivePerson. "Innovation has been a driving force at LivePerson since the company's inception, and we are thrilled to be able to provide our customers with highly advanced, effective tools in real-time online engagement."
With the availability of these newest capabilities, LP Chat is more intuitive, sophisticated and valuable than ever before. These capabilities include:
Analytics Driven Engagement (ADE) leverages website analytics data to automatically create and update the intelligent business rules that control where and when proactive chat invitations are issued. This ensures invitations are sent when they are most likely to yield the greatest results, improving the customer's experience and maximizing the value of the online chat programme.
Re-connect links enable customers to continue chats with the same agent at a later time or from another device. For example, this allows the customer to seamlessly transition their chat conversation from their laptop to their mobile phone, or to re-initiate the chat with the same agent at a later time or date.
Invitation-to-chat links provide for exciting... continued on page two >