LivePerson Introduces the Latest Innovations in Online Engagement

27/03/2012

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...new possibilities in marketing and customer service, beyond the website. For example, live chats can now be initiated by scanning a QR code on a display ad or printed product documentation.

Third-party data providers can integrate with LP Chat to offer an additional layer of visitor data, enhancing LP Chat's capability to target the most valuable customers. For example, when integrated with the service of eco-system partner Demandbase, LP Chat users can better prioritise sales-leads by leveraging Demandbase's ability to identify the company domain of a web-visitor and provide valuable data, including company name, size, revenue, industry and location, all in real time.

With this intelligence, high-priority leads can be put at the top of the queue and chat agents are able to conduct more effective discussions and offer higher levels of assistance. Learn how a leading software company tripled their conversion rates with the LivePerson-Demandbase joint solution by watching their video case study.

LivePerson's innovations are helping to drive success for online businesses of all sizes. Beau-coup, a leader in online gifts and favors, implemented ADE in order to improve proactive chat performance and to optimise customer service resources. "Analytics Driven Engagement is really taking the guesswork out of creating a dynamic and effective chat programme," said Cassie Haughey, Head of Customer Service, Beau-coup. "Not only has our proactive chat produced more conversions, we've seen customer satisfaction scores increase by 20%."

For more detailed information about Beau-coup's success with ADE, view the video case study here.

These new capabilities all complement LivePerson's suite of engagement solutions, including LP Marketer, LP Voice, and others. To read more on the latest innovations, visit our What's New With Chat? page.

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