UK business leaders look to emerging markets for growth
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...critical challenge by 37% of all those surveyed, with 44% of emerging market respondents stating that availability of talent is a reason they would call a market progressive. However, the kind of talent valued varies market to market with 78% of Indian respondents citing software development skills and 69% rating communications technology experience as key factors, while 52% of Middle East based respondents focus on business management and 63% of Chinese business leaders look for general education levels as an indicator.
Respondents were also asked what one factor they felt was most crucial to successfully running a global organisation. Having reliable communications amongst all branches/territories and a flexible business strategy emerged as the most important with 28% of respondents selecting them. Reliable communications is the most important factor according to business leaders in the USA, Germany and Hong Kong. 28% of business leaders in the UK cite having a flexible business strategy as the one factor most critical to successfully running a global organisation.
Communications infrastructure is the fourth most selected critical challenge for companies looking to move to emerging markets and four in ten people also stated that a lack of a reliable communications infrastructure would prevent them entering a market. This emphasises the importance of telecommunications in an increasingly connected world and demonstrates that reliable communications continue to be seen as a must-have part of any market that wishes to compete internationally.
As part of the survey, Tata Communications also asked respondents what characteristics they felt most important in a telecommunications supplier. 54% selected reliability and 34% security, with a third also choosing experience across multiple markets (both emerging and developed) as essential.
“There is a varied approach to developing and maintaining communications infrastructures depending on the individual characteristics of the market in question," Vinod Kumar concludes.
"Reliability and... continued on page four >