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Small And Medium Enterprises Gearing Up For Growth In 2011: UK Recovery Plans Revealed
27/04/2010
By Lea Pachta
A new report released today by leading business Internet service provider, Easynet Connect, outlines the strategies of UK small and medium enterprises (SMEs) for a return to sustained growth.
With only marginal growth expected in the Q1 2010 GDP figures due out on Friday, today's report reveals that although 84% of businesses believe the economy will return to growth, 58% of them think it will take 12 months to 2 years to arrive.
The research highlights how the focus for SMEs over the next 12 months is to consolidate their positions internally, ready to take advantage of the market improvements expected in 2011. Over a third (38%) are investing in their IT infrastructure, 30% are looking at increasing staff training, and around 15% are looking at recruiting more people and improving staff retention.
Meanwhile, lower down the list of priorities is launching new products and entering new markets (21%) and increasing marketing spend (14%). All of these measures suggest that businesses are concentrating on improving in-house processes, ensuring they are as efficient and productive as possible when growth returns.
Also included in the findings is the fact that the Internet is providing a lifeline to small businesses, with 79% of those questioned saying that it is making the road to recovery easier this time round than in previous recessions. The Internet has clearly become an integral part of most strategies, with 81% estimating that they could not cope any longer than a day without it, and of that group 48% unable to last longer than an hour, 29% no longer than 30 minutes, and 14% unable to cope at all without the Internet.
Chris Stening, managing director of Easynet Connect, said of the results: "The predominant sentiment among small to medium-sized firms seems to be one of... continued on page two >
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