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Hard-Hitting Year Ahead For Print Media And Radio
09/02/2010
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...money in this area.
"The research shows a healthy outlook for the digital marketing industry with the majority of responding companies increasing their budgets for most digital channels," said Linus Gregoriadis, research director at Econsultancy.
"Social media marketing is the area where companies are most likely to be spending more money during 2010, but areas such as search engine marketing and email marketing will remain buoyant."
The research also looked at the effectiveness, measurement and allocation of budgets, and probed the differences between "traditional" and digital marketing investment. Online and offline channels have been compared individually, in terms of where companies are investing and their ability to measure return on investment (ROI). 
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