News
The World's First 3D Virtual Farmers Market Launches 1st January 2010
16/12/2009
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...help overcome this concern; this new way of cyber-shopping works to install trust in the consumer by adding a human element to the online shopping experience, it enables the shopper to 'meet' the producer via a video stream that allows them to give a brief description of the goods for sale, tell the story of how their food & drink has been produced, what ingredients have been used and where they have been sourced. Once satisfied, the shopper can add products to a virtual shopping basket for home delivery in temperature-controlled boxes.
The VFM is designed to be used as a 'top-up' for the regular household shop, where consumers can add exquisite products to their weekly shop that can't be bought at any supermarket.
In addition to the 3D virtual experience, a 2D version of the VFM will also provide all information for consumers, allowing them to view all products, along with descriptions & images, and watch videos of the different producers before they add products to their virtual shopping basket for check-out.
The VFM is the brainchild of Marcus Carter, Managing Director of Carter Food House. Marcus saw the commercial viability of bringing the Farmer's market experience direct to peoples homes, allowing consumers to purchase Farmer's market quality food & drink online, all from one website. The VFM offers convenience to people that don't always have time, or are not able, to visit a real life Farmer's market.
Marcus took his idea to Roger Saunt, Managing Director of Digital Presence Solutions Ltd, a UK display technology firm. Digital Presence Solutions Ltd, based at Coventry University Technology Park, teamed up with two other SMEs and Coventry University's Serious Games Institute (SGI) to create the VFM, originally hosted in the biggest global virtual... continued on page three >
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