Fresh Business Thinking

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The Future Of Online Advertising - Kate Burns

Does the future of online advertising lie with contextual advertising? Freeserve and AOL are no longer big players, others such as MSN who are still strong because of their one-to-one relationships with users need to learn from Facebook and MySpace. Interaction with the user in a way that enhances their experience when on networking sites, playing games, downloading music or using mobiles is the way forward. Watch this space.

Duration: 00:07:17

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